The Art of Insight in Coaching and Therapy

The Art of Insight in Coaching and Therapy

There is a further discount if you book this as a bundle with Jørgen's forthcoming Psychological Illusion Model (PIM) training in April and May. Details here: https://aetherandalchemy.net/event/jorgen-rasmussen-two-workshop-bundle/

People tend to really change when they have a deep embodied insight....

The Value of Insight

Join change worker, trainer and author Jørgen Rasmussen, with over 25 years of professional client work, for this four part workshop on creating the conditions for insight and change.

Jørgen writes:

“One key insight for me after 29 years of client work is the realisation that people tend to change when they have an insight.

These are the moments where the clouds part and something clicks into place. When they see something new, have an aha or a shift in perspective.

An insight is a fresh new thought backed by a felt sense. People can have intellectual insights, but that’s quite different than a felt realisation. With the latter there is a feeling of lightness, often a sense of relief and a sweetness”.

What This Course Is About

There is a marked difference between a client having an intellectual understanding of an issue versus a client having an insight - a fresh new thought backed by embodiment or felt sense.

Renowned therapist Milton Erickson used to say that the job of the therapist was to provide “the weather”, that ism to create the conditions within which insight and change can occur.

It’s about how you can create a context so that your clients are more likely to have life changing insights. We can’t force insights or will them into being, but we can create conditions for clients to be more “accident prone”, that is, open to new and often unexpected insights.

And it is not limited only to the client. As a change worker you can also become more 'accident prone' and gain more fresh insights for yourself during client sessions and in life in general.

It’s about working with intent, framing, ways of listening, and cultivating a state of mind which is prone to insights.

This is not a course about techniques, formats or methods. It’s about how to help your clients and yourself to have more insights.

As a result, practitioners often find they can:

  • Notice earlier when a client is close to insight
  • Stop over-intervening and allow change to unfold more naturally
  • Spot when a client is circling intellectual understanding versus a genuine felt shift
  • Trust silence, timing, and simplicity more in sessions
  • Work with less effort and more clarity

Why Insight?

Because insight is where it’s at. People can change during sessions that emphasise techniques and formats, but for the most part, only if they see something new that connects to felt sense.

Therapists such as Stephen Bacon point to research that demonstrates that specific therapeutic techniques and methods have no inherent value and that simply being a ‘technician’ relying on a particular set of tools and techniques as the basis of providing change and insight is misguided.

This seminar is an opportunity to go from being a technician to being someone who artfully knows how to show up and interact in a way that makes both you and your clients accident prone to insight.

This course is about learning to show up and interact in such a way that both you and your clients are more likely to have fresh insight when working together.

Watch Jørgen Discussing The Workshop

Create the Conditions for Insight: How Change Really Happens

  • Do you ever leave a session thinking, “They understood it… but nothing changed”?
  • Do you sometimes feel you are working very hard for very small shifts?
  • Have you mastered techniques, yet still sense something deeper is missing?

Most therapists and coaches recognise the moment when something genuinely shifts for a client. It is often not when they receive good advice, learn a new strategy, or understand an idea intellectually, but when they see something new for themselves.

This workshop explores insight as the quiet but powerful engine of real change and how you can contribute to creating the conditions for change and helping your clients to become more ‘accident prone’.

Across many approaches to change including psychotherapy, hypnosis, NLP, and insight-based work, there is a recurring pattern. People tend to remain stuck as long as their current thinking looks real to them. When a fresh perspective emerges, behaviour and emotional experience often reorganise naturally and often without effort or force.

Who Should Attend?

This workshop will be of interest if you:

  • Work as a coach, therapist, or change practitioner
  • Notice that clients often “get it” intellectually but remain unchanged
  • Are curious about how insight actually happens
  • Move from being a ‘technician’ to being a ‘weather maker’
  • Want to work with less effort and more clarity
  • Value depth, simplicity, and real-world applicability over technique accumulation
  • Want to help clients get insights more easily and get personal insights in the process

Participants may leave with a clearer understanding of how change really happens, a lighter touch in sessions, and a renewed trust in insight as a natural human capacity rather than something that needs to be manufactured.

Please note that this workshop is not exclusively aimed at people who have studied Jørgen's Psychological Illusion Model (PIM) and is open to all who are involved in helping others (and themselves) gain real deep embodied insight.

Format

The workshop will take place over four 90 minute live online sessions which will include live exercises, demonstrations, experiments and tasks to be done between sessions.

Timing

The workshop will take place over four sessions on 4th, 11th, 18th and 25th March 2026. Each session will run from 6pm to 7:30pm (approx) UK time.

Your Investment

Book now for the early booking rate (payment in full or £70 deposit now and the balance by 1st March secures your place at that rate). 

What People Are Saying

"I'm looking forward to studying Jørgen's work again, again, and again. I use his work every day with clients and achieve amazing results. Since starting to work with PIM, I don't advertise anymore; I get all my clients through word of mouth. I will be studying everything thoroughly. I highly recommend anyone working with people to study PIM.”

Peter Jakobsen - Hypnotherapist and Metacognitve Therapist and a PIM-ist

"Anyone serious about leading their clients towards meaningful and lasting change should consider training with Jørgen Rasmussen. And it goes without saying that Pete Dalton is hosting one of the best platforms for change workers through Aether and Alchemy, making it an excellent resource for professionals in the field".

Thomas Wood

“It was Jørgen's books, which I discovered by accident, that sparked my desire to discover more. I signed up for his weekend seminar in search of personal transformation techniques that were different and outside the box, in order to resolve myself and others. But what I discovered was quite extraordinary. My experience was truly life-changing, embodying a knowledge that goes far beyond the intellect.

Jørgen's commitment to this model, which he has created throughout his practice, is evident. The stories he introduces are countless and each one has a real purpose. I recommend this experience in Aether and Alchemy without any hesitation".

Natasha Gallo, Clinical Psychologist

About Jørgen Rasmussen

Jørgen has worked professionally as an agent of change for over twenty five years.

He is the author of the books “Provocative Hypnosis” and “Provocative Suggestions” which have been widely acclaimed.

John Grinder (co-creator of NLP) says of his work… “This is the stuff of genius”.

For eight years, Jørgen ran what he describes as an ‘impossibles practice’. Working with those whom all other therapists said, "couldn't be helped".

The Psychological Illusion Model (PIM) is an evolving model.  At this event Jørgen will share his latest thinking about PIM and how he has subsequently refined and simplified his approach over the years, so that it is simpler and more effective and more transferable to other contexts.

Jørgen’s work draws on a number of influences including: hypnosis, NLP, meditation and eastern and western approaches to psychology. He is also an experienced self defence instructor.

P.S. If this appeals to you, you may also be interested in Jørgen’s forthcoming flagship Psychological Illusion Model Training in April 2026.

Nick Kemp, therapist, coach and trainer and creator of PCW (Provocative Change Works) lifts the lid on 25 years working within the personal development field. Discover Nick's experience and insights and the valuable take away lessons that you can apply.

For more than two decades, Nick Kemp has worked at the sharp end of personal development: running trainings, seeing clients, appearing live on radio, travelling internationally, and building the Provocative Change Works approach.

Along the way there have been breakthroughs, disasters narrowly avoided, hilarious misunderstandings, unexpected success stories and situations nobody could have predicted.

This live training lifts the lid on what really happens behind the scenes when you spend 25 years on the firing line.

Rather than presenting a glossy highlight reel, Nick shares the real journey: the people, the pressures, the difficult choices, and the moments that shaped both the PCW model and his philosophy of working with human beings.

Expect honesty, humour, and plenty of “you couldn’t make that up” moments along with the practical lessons they reveal.

Why this event exists

So much of the personal development world is presented as neat, tidy, and endlessly successful. The reality is far more interesting.

The most important learning often happens when things don’t go to plan: when a workshop derails, when a client request is unexpected, when time pressure is intense, or when personalities collide.

This training is an opportunity to step behind the curtain and see:

  • what actually works in the room,
  • what absolutely does not,
  • and how to navigate unpredictable situations without losing your centre.

If you work with people or you’re simply fascinated by how change really happens you’ll gain insights you can use immediately.

This is a live training like no other.

Nick writes:

"For over 25 years, I’ve been working in the personal development field. It’s been a wild ride. And as next year marks 20 years since the creation of PCW, I’ve decided to tell the whole story, dating back three decades.

Rather than just celebrating the extraordinary success of the PCW model, this event lifts the lid on what really happened behind the scenes. I call it “The good, bad, and full-tilt crazy”, which feels like the perfect description for much of the journey.

This one-off live training will intrigue, provoke, and at times create much hilarity among the audience. As the old saying goes, “You really couldn’t make it up.”

What You’ll Hear About

  • 1999: not just a Prince song, but my first introduction to the world of NLP
  • Inside the NLP inner circle, the wild ride of assisting on courses, running certified trainings, and then running for the hills
  • Happily departing the Society of NLP, meeting Steve Andreas, and running courses in San Francisco and Boulder, USA
  • The creation of Human Alchemy products and global sales success
  • The life-changing moment of meeting Frank Farrelly and Andrew T. Austin in 2004
  • Hosting Frank in the UK and helping preserve his work for future generations
  • Dealing with stalkers and obtaining legal injunctions to keep them at bay
  • The creation of PCW and hilarious stories of time with Frank that changed my view of communication
  • 26 weeks on BBC Radio, a baptism of fire working with phobic clients live on air
  • Extraordinary success stories working with celebrities, children, and international athletes
  • PCW for academics: 140 client sessions, 9 workshops, and tackling imposter syndrome and burnout
  • Car crash trainings in Europe and the countries now on my personal “no-fly list”
  • One-to-one clients, when things don’t go to plan and what those moments taught me
  • The brightest and best inspirational people who’ve influenced my work
  • Q&A on all of the above

What You’ll Learn

This isn’t just about stories. It’s also packed with practical insights you can use in your own work.

  • How to structure and run live trainings, and sequence information online and in person
  • The best tools in the NLP toolbox, and the ones that are pure smoke and mirrors
  • My strategy for creating Human Alchemy products that sold worldwide
  • The real art of conversational provocation, the engine driving the PCW model
  • How to deal with stalkers and the steps to get a legal injunction
  • The best strategy for appearing live on radio
  • My template for working with sports professionals and celebrities
  • How to identify good hosts for trainings, and steer clear of the crazies
  • How to market, host, and run events that generate a real audience

Why Attend

This is a rare, live-only event, an unfiltered, entertaining, and revealing deep dive into the reality of life on the firing line in the world of personal change. It is unfiltered, reflective, funny, and sometimes surprising. Above all, it aims to offer something genuinely useful: perspective, reassurance, and practical wisdom drawn from experience that cannot be found in textbooks.

Nick writes:

"It’s been a wild ride, and I wouldn’t change any of it. The good, the bad, and the downright bat shit crazy have all been invaluable in shaping the work I do today".

Who this event is for

This one-off training is ideal for:

  • coaches, therapists, counsellors, and change-workers
  • trainers and facilitators
  • people interested in communication, influence, and human behaviour
  • anyone curious about the real story behind PCW and modern personal development

You do not need prior experience with PCW to benefit. Curiosity, openness, and a willingness to reflect are enough.

Logistics

The event will take place online over three weekly sessions in February.

Payment in full or a £70 deposit secures your spot at the current rate. We can offer staged payments contact info@aetherandalchemy.net for further details.

Discover the pattern behind powerful stories

REGISTER FOR THIS FREE ONLINE EVENT

Why do some stories stick in the mind while others are instantly forgettable?

From fairytales to TED Talks, great storytelling often follows a simple but profound principle: The Rule of Three.

Aladdin is granted three wishes.

Scrooge is visited by three ghosts.

The wolf meets three little pigs.

Our brains are wired to expect patterns—and three is the magic number that helps ideas land with clarity and impact.

In this free live event, master hypnotherapist and storyteller Joe Kao will explore how you can use the Rule of Three to:

  • How to use the rule of three to jumpstart your natural creativity
  • How to tell your own life stories with the rule of three
  • How less is more - what the rule of three can teach you about brevity and impact

Whether you’re a therapist, coach, teacher, or just someone who loves a good story, this session will offer practical tools and inspiration to elevate the way you speak, share and connect.

Watch this short video of Joe talking about the session.

Join us on 7th September at 2pm UK time (we will run for approximately 45 mins with additional time for questions) REGISTER BELOW:
https://aetherandalchemy.aweb.page/storytelling-secrets-the-rule-of-three

ABOUT JOE KAO

Joe Kao DHypPsych(UK) is a hypnotherapist and psychotherapist in Cambridge, UK. He is the head writer for hypnosisdownloads.com, one of the world's largest and most highly-regarded websites for hypnosis recordings, and he has taught numerous workshops on therapeutic metaphors, storytelling and Ericksonian hypnosis to people around the world.

Joe has been named the first official trainer of Provocative Change Works, and he has trained extensively in improv theatre, voice work and performance skills.  

Discover the most unusual but most effective strategy for personal change… ‘THE SWAN’

A Rare Opportunity to Learn from Bob

Take 5 minutes, watch below and find out why Bob Burn’s, ‘The SWAN’ is now actively used by therapists and healers in more than 85 countries around the world…

In this clip, Bob explains what the SWAN is… and how he deals with people when they first arrive for a session. Enjoy…

Want to learn how use the SWAN for you and your clients? SCROLL DOWN…

A Fantastic Online Workshop with Bob Burns

The Two Day Swan, Hypnosis and More Workshop (22nd and 23rd November 2025 12pm -4:30pm UK Time each day).

Bob’s work is inspirational, experimental and practical – all at the same time – a feat not many people manage. In these packed two days, Bob will share content covering hypnosis, his wonderful consultation framework, the Swan protocol and much much more including some things he has never shared in a workshop like this before.

What will be covered in the Swan, Hypnosis and More workshop?

In this content-packed workshop you will learn:

  • The perfect consultation – Bob’s template for each session which he calls the Wall. You will possess the full and complete knowledge of its power, AND be shown how to deliver it in a full consultation
  • The Swan – Bob has developed his unique and effective Swan protocol which is used by therapists across the globe. This is a way of making instant contact with the subconscious in a fully wakened state without hypnosis, as well as being a perfect complement to any hypnosis session. This is an effective technique for change with clients as well as for yourself.

Plus Bob will share:

  • Bob’s formula for handling any given challenge by any member of the public in either the therapy room, street or impromptu situation.
  • A fail-safe way of demonstrating hypnosis in a group setting.
  • Mentalism in Hypnosis – Bob will share some tools and techniques which cross over from mentalism to hypnosis and can be used in the therapy room.
  • The most important therapy questions answered.
  • And MORE.....including some of Bob's 'secrets' never shared in this format before.

A Rare Chance to Train With Bob

Last year we thought we might be planning what was to be Bob's last ever workshop. However, we are fortunate that Bob has offered to do another workshop and share his rich knowledge of therapy and of course the Swan Protocol. This is obviously a rare opportunity to do the full comprehensive workshop and could be the last.

Find out more about what will be covered at the workshop:

The Perfect Consultation

The door opens and a stranger walks in…. to be met by another stranger. One is a nervous client, the other a therapist, who can ‘go with the flow’, but that is only because they own and are highly trained in: a process. A magical template which takes them from station to station in an incredible journey whereby the client now possesses no more nerves. Rather in their place is now the knowledge that this is indeed the therapist. This is the one who is about to help them. And not just because this therapist knows exactly what to do and say, but also how to deliver these skills in this… ‘The Perfect Consultation’

And in order to possess The Perfect Consultation one has to know how to break down ‘The Wall’

The Wall is a total and complete description of the consultation Bob Burns has built up in his therapy room in over 40 years. It has been said by many full time therapists around the world that if a new student only learned:

The Bob Burns Wall Template … they could literally walk into a therapy room and begin healing patients (something Bob does NOT advocate!). However, it is taught in such a way by Bob Burns himself that all students will possess the full and complete knowledge of its power, AND be shown how to deliver it in a full consultation. The student will leave with every single word (hard copy) Bob uses and his entire repertoire exactly the way he presents it.

The Swan

A full demonstration will take place of The Swan Process. Bob will reveal how to make instant contact with the subconscious in a full wakened state without any form of hypnosis. He will also revea why The Swan is NOT an Ideo-Motor Response.

Bob will explain and demonstrate every single word, movement and hesitation (and why) of how The Swan should be presented. Students will leave with the hard copy of every ‘little difference that makes the big difference’ with regard to the presentation of the Swan. And yes, this will be workshopped by the students during the 2 days, giving them the knowledge and confidence to deliver this fascinating process for the rest of their lives.

Five Point Rebuttal Formula

Designed by Bob Burns in the 80’s this is a full formula whereby the therapist can handle any given challenge by any member of the public in either the therapy room, street or
impromptu. This ensures the hypnotist will never fear any challenge from any person with regard to their hypnotic skills. Bob will demonstrate this in full so that you will be able to use it thereafter.

Group Presentations

Here the student will be shown how to story-tell, how to test the audience for both imagination and response tests. Students will also be shown how to demonstrate hypnosis (or the power of suggestion) where there can be NO failure. And of course Bob’s now world famous teaching of ‘how to present a simple business card’ in a way the recipient will never forget you!

Mentalism in Hypnosis

As a fulltime professional stage hypnotist and mentalist/magician over many years Bob will be revealing several of the very best things that crossover from mentalism to hypnosis, including work he uses in his actual therapy rooms. At the end of this section the students will have that ability and the knowledge in how to present these. This is something you WILL use, again and again and again!

The most Important Therapy Questions Answered

Bob will also honestly answer what he considers to be 6 of the most important questions any therapist could ask, and needs to know!:

Do I NEED to talk to the Subconscious
If I fix them will they stay fixed
Do they need to be in hypnosis for me to help them
Do scripts work (one of the biggest arguments in hypnotherapy)
Do I need to do phenomena in the therapy room
Is it true that a somnambulists (someone who enters hypnosis easily) gets fixed better than a non-somnambulist

PLUS Bob will be adding in some special extra topics....

Cost

Book now to secure the best price of £197

*in addition, if you have attended a previous training with Bob Burns and want to attend as a refresher we are offering a special rate of £150. Contact us for more details.

Participants will get access to streamed replays of each day for six months after the event.

What People Are Saying

"I would just like to say a big thank you to Pete Dalton and Bob Burns for putting on an amazing workshop. Its was packed full of great teachings, learnings and also great storys from Bob that put the meat on the bones, I really enjoyed it and the time just flew by, I just wished it had been longer. Anyone thinking about doing a workshop with Bob “Just stop it” ! and get on and do it!!!!

Des Howden

"Amazing Weekend! The SWAN introduces a new dynamic to therapy, its approach is so simple and yet has a depth which is limited by the curiosity alone!
Andrew Embling. Coach and Therapist

"Having attended Bob Burns “Swan Protocol Workshop” a few times I would say that he is without doubt the most gifted trainer in the field of Hypnotherapy & Hypnosis techniques, the way bob imparts and teaches his knowledge is very unique with it all coming from his own experiences in the therapy room which give the students a better understanding of how they can expand their own knowledge and success. I would highly recommend to anyone interested in the Hypnotherapy field to get themselves booked onto one of Bob’s workshops,you won’t be disappointed."

George Watson, Kingdom Hypnotherapy

"Bob Burns says that the first time you fully get the Swan protocol to work, “you will explode!” A big claim for a single protocol but he’s not kidding - this is a seriously powerful technique and you are doing yourself and your clients a disservice if you don’t have it. Bob is hypnotherapy royalty and his training is fantastic. I don’t think I’ve ever enjoyed a training as much, and Bob’s ability to work with a huge group, yet make you feel like you’re the only person in the room, is incredible. He is incredibly generous with his time and his training - if you are a new therapist just starting out this information covers everything you could possibly need to know, and I count myself very lucky to have attended. This was my first training with Bob, but I’m sure it won’t be my last!"

Vic Paterson, The Curiosity Space

"I took the 2-day training with Bob on the Swan technique. It turned out to be a game-changer for me.
Not only did Bob go into the finer details of the technique, but he also shared probably all of the knowledge that he has gained over many years in his craft, and the techniques and "tricks" that he uses in therapy, and outside of therapy. I would recommend this training to anyone who wants to gain a deeper understanding of therapy, hypnosis, life, techniques that will change your business and how you operate, and a greater understanding of who you are. Thank you very much Bob, I was not expecting such a transformational, eye-opening and funny two days".

Yours sincerely, Patrick Bradley, Hypnotherapist.

"After hearing a friend in Australia talk about what she referred to as a ‘mind-blowing’ technique used by her coach, I became intrigued by the Swan Protocol. My research took me straight to Bob’s sessions, which were stalled due to Covid. Luckily for me, the session was run soon after and online. We spent 2 days over zoom led by Bob Burns, the inventor of the Swan, with the help of Pete Dalton.

Bob skilfully and enthusiastically introduced us to the technique in a manner that suited me, the complete beginner very well. Admittedly, I had my doubts after Day 1 and was unsure I would be able to successfully use this. However Bob gently encouraged me to give it a go the next day and it worked. His style is encouraging, never forceful. It is obvious how much he actually cares that what he is teaching is in fact understood by the recipients. I must mention, being that it was the first time the workshop was run online, it was seamless, I would have thought they were experienced at it.

I look forward to practicing, and will happily attend another course led by Bob. Thank you immensely for the effort that went into these two days".

Suparna Malhotra

"I completed a 2 day Swan Protocol Workshop via Zoom recently. It was absolutely fascinating, with the hand movements and inner voice coming through. Bob Burns made the Workshop fun, and he conducted it with humour. The Workshop was very informative, and I would thoroughly recommend it. Prior to the Workshop, I was a chronic insomniac, since the Workshop, I have slept much better".
Alison Kennedy

"I attended Bob Burn’s two day Workshop. It was a content packed workshop, which not only instructed us on The Swan but also other aspects of his therapy. Bob is generous with his information as well as his time. It was a thoroughly enjoyable two days and I have no hesitation in recommending this as an excellent value, and enjoyable two day workshop".

Jane Clark -Clinical Hypnotherapist

"I attended this workshop knowing of Bob Burns and The Swan by reputation only. I was not disappointed. Bob kept me laughing and smiling while he forced knowledge into my brain almost by stealth (Sneaky is best!). Bob is very generous with his knowledge and experience and I learnt much more than I had bargained for. A fantastic way to spend a few days – I’d highly recommend".

Caroline Pett

"I enjoyed training with Bob Burns very much. What I liked best about Bob Burns’s approach to training is the light heartedness. Learning with him really is fun. More than that he brings out the joy in the process itself and his assurance that perfection isn’t necessary gives me the confidence to go out and use the protocols he taught. He also provides a solid track to run on so I know where I am going when I use his methods".
Julie Perks

FREE Online Event with Jørgen Rasmussen

Join expert change worker Jørgen Rasmussen and find out about his unique and effective approach to change work 

Tuesday 2nd September 2025 6:30PM -7:30PM (UK Time)

Is it possible that the “you” you’ve spent a lifetime defending… doesn’t actually exist?

What if most of your mental chatter - your worries, goals, doubts, and even your self-improvement efforts were all in service of a psychological illusion?

Join changework expert Jørgen Rasmussen for this free live session as he introduces a radical but increasingly explored idea:

There is no such thing as a fixed, stable self.

In this mind-opening hour, you’ll explore:

✅ Why the idea of “the self” might be one of the most widespread and limiting assumptions of our culture
✅ The surprising psychological and ethical implications of this illusion
✅ How this topic relates to personal freedom, suffering, and the way we relate to others
✅ Why an embodied realisation (not just an intellectual understanding) of this illusion can be a profound turning point.

Whether you’re a coach, therapist, someone into personal development, or simply someone curious about what lies beneath the surface of identity, this free session offers a powerful invitation to look more deeply.

This event will also introduce the themes behind Jørgen’s upcoming 10-part experiential masterclass, but you don’t need to be planning to attend that to benefit from this evening.

Come with an open mind, leave with a fresh perspective.

REGISTER FOR FREE USING THE LINK BELOW

https://aetherandalchemy.aweb.page/no-such-thing-as-a-self

About Jørgen Rasmussen

Jørgen has worked professionally as an agent of change for over twenty years.

He is the author of the books “Provocative Hypnosis” and “Provocative Suggestions” which have been widely acclaimed. 

John Grinder (co-creator of NLP) says of his work… “This is the stuff of genius”. 

For eight years, Jørgen ran what he describes as an ‘impossibles practice’. Working with those whom all other therapists said, "couldn't be helped".

Jørgen is the creator of the Psychological Illusion Model and his work and personal practice draws on a number of influences including: hypnosis, NLP, meditation and eastern and western approaches to psychology. He is also an experienced self defence instructor.

Join Expert Change Worker and Trainer Jørgen Rasmussen for this Unique New Ten part Experiential Masterclass.

👁️ What if the Self Is the Biggest Illusion of All?

What if the sense of “me” you’ve always taken for granted isn’t what you think it is?

What if anxiety, insecurity, or the drive to improve yourself are all symptoms of a deeper, mistaken assumption—that there is a thing called a self at the center of your experience?

This 10-week online masterclass with Jørgen Rasmussen is an invitation to take a radically different kind of journey. One not aimed solely at self-development… but at seeing through the illusion of the self altogether.

“It’s one thing to intellectually realise there’s no self. It’s something else entirely to have a felt shift in perception - to see it directly, and know it in your bones.”

Rather than simply talking about spiritual ideas or psychological theories, this course is about direct, lived insight. The kind of shift that doesn’t just change your mind—but changes what you take yourself to be.


Jørgen writes:

“Most of our thinking is self referential. Most of our psychological suffering revolves around the seemingly permanent, stable, and separate self these thoughts and feelings seem to imply and revolve around.

So many of our conflicts, goals, and deeper fears have to do with self-deficiency stories. As the late psychiatrist Thomas Szasz used to say: “A friendship is two people who have agreed to uphold each others mythologies.”

But there is no such thing as a self. It’s an illusion.

It’s one thing to know this intellectually. It’s something else entirely to have an embodied realisation, and experience an actual shift in perception.

The intent behind this 10 session masterclass is to help you have an actual insight into the self being an illusion. To not only see it, but to experience an actual shift

If you know it intellectually, but can’t really feel it yet, this is the course for you".

What This Course Offers

This isn’t just another meditation course. It’s a facilitated perceptual inquiry, designed to help you:

  • See through the illusion of a fixed, personal self
  • Loosen your identification with thoughts, feelings, and narratives
  • Reduce suffering by reducing the false sense of authorship
  • Develop a more spacious, flexible relationship with reality
  • Recognise the “selfing” process in real time—and relax it

What You Could Gain

People have their own insights and awakenings and it is possible that you might experience some or all of the following:

  • Freedom from mistaken identity – Recognise that you are not your thoughts, feelings, or self-concept.
  • Relief from suffering – See how so many psychological struggles are rooted in the illusion of a fixed “self.”
  • Deeper truth – For those who value truth for its own sake, this is a rare opportunity to explore the raw reality of experience.
  • Practical insight – Gain tools for noticing and relaxing the “selfing” process in daily life.
  • Fresh perspective – Reconsider ideas like free will, personal growth, and ethics through a radically different lens.

What Makes This Course Different?

Many courses talk about the self. This one helps you see through it.

Rather than offering abstract theories or general mindfulness techniques, this masterclass is designed to guide participants toward a felt shift—a direct experiential insight that the self, as we commonly perceive it, is an illusion.

Each week includes live, interactive sessions where Jørgen will aim to guide at least one participant through this perceptual shift, using methods honed over decades of teaching, mentoring, and one-to-one client work. Even witnessing this in others can catalyse your own insight.

"In each session I will do my best to help at least one person experience this insight live. Not only will you get a chance to work with me live, but you will learn indirectly by watching and getting absorbed into other participants’ sessions as well. Getting to not only experience yourself but watch live awakening sessions is so valuable due to the troubleshooting element. It often takes some trial and error for someone to have an actual shift. Everyone is different, and as the saying goes, its different strokes for different folks."

The sessions will combine awakening sessions, guided meditations, philosophical discussions, and troubleshooting.

You will be exposed to so many different angles and ways of pointing towards this illusion that there is a good chance that something will resonate for you.

You will get a collection of guided meditations to use between sessions, as well as group hypnosis sessions where the intent is to use suggestion artistry to help the process along.

The Paradox of Selfing

Jørgen often asks his clients:
“When do you feel most like yourself?”

People typically answer with moments of peace, flow, or connection. Ironically, those are the moments when the “selfing” process is least active.

The very times we say “I wasn’t myself” are often when the self-story is loudest.

This paradox is at the heart of the work: to see that the self is a process, not a thing—and that what you really are has never depended on it.

Course Structure & Format

This is a highly experiential course, designed to meet participants at different stages of their inquiry.

Each week includes:

  • 🔹 Live Zoom session (120 minutes)
    Teaching, live facilitation, guided meditation, and Q&A. 20 hours of live online sessions.
  • 🔹 Guided meditations to practice between sessions
  • 🔹 Homework and perceptual experiments
    Designed to help you investigate your own direct experience
  • 🔹 Philosophical discussion and psychological insight
  • 🔹 Optional peer discussion space
    A private group where you can ask questions, share reflections, and connect with fellow participants

Who Is This For?

This masterclass is ideal for:

  • Those who are willing to explore their own identity—seriously and experientially
  • People who want to delve into identity and the self and experience some profound insights.
  • Truth-seekers who value insight for its own sake
  • Long-term meditators who haven’t yet had “the shift”
  • Philosophically curious minds drawn to self-inquiry

However, please note that there are also many pitfalls on this journey and ways to get stuck.

Some might get overwhelmed with emotions as the very same defences that keep the self illusion going begin to break down. Others may experience a crisis of nihilism, or deep despair around topics such as free will and agency.

As this can be a quite ‘destructive process’ it’s not for the faint of heart. Given that it can be a bumpy ride It is only recommended that you join his journey if you truly are a truth seeker and want to know the truth no matter what.

If you are very emotionally unstable to begin with you might want to get some help with that first. And I don’t recommend doing this course unless you have developed a sense of an adult psychological self over time -essentially, you are psychologically and adult and have healthy boundaries and are not steeped in victimhood.

If you satisfy the above criteria then seeing through this very illusion may very well be the most important and fulfilling thing you can do.

What This Is Not

For some reason much of awakening and meditation industry seems to have embraced a lot of outdated psychological concepts, most of which are not supported by modern psychological science and findings.

This includes notions such as repression. So many teachers teach their students that they have repressed memories and repressed emotions. Other teach that ‘the body keeps the score’ and that the body stores memories and traumas and that these need to be resolved as part of the process.

Not only is the evidence behind these claims very weak. These notions often do more harm than good.

This course is not trauma informed. It’s not based in the claims of the trauma industrial complex. Neither does it push old psychodynamic theories of repressed memories and repressed emotions.

Instead, we do our best to use updated psychological maps which correspond with current research into memory, social psychology, and the role of suggestion.

Dates And Times

The programme will run over ten sessions which will take place at 6:30pm UK time and will last approximately 2 hours. The sessions will take place on the following dates:

23rd and 30th September; 7th, 14th, 21st and 28th October, 4th, 11th, 18th and 23rd November.

Ready to Join?

If you’ve ever felt that there’s something not quite right about the “I” at the center of your life story—this course is for you.

Come ready to explore. Come ready to question. Come ready to see through.

💸 Get The Best current rate by 9th September

Reserve your place with:
– Full payment
– Or just a £70 deposit to lock in the discounted price (we can offer a staged payment plan - contact us for details).
Get the best rate available now (£70 deposit or payment in full secures your place at that rate).

About Jørgen Rasmussen

Jørgen has worked professionally as an agent of change for over twenty years.

He is the author of the books “Provocative Hypnosis” and “Provocative Suggestions” which have been widely acclaimed. 

John Grinder (co-creator of NLP) says of his work… “This is the stuff of genius”. 

For eight years, Jørgen ran what he describes as an ‘impossibles practice’. Working with those whom all other therapists said, "couldn't be helped".

Jørgen is the creator of the Psychological Illusion Model and his work and personal practice draws on a number of influences including: hypnosis, NLP, meditation and eastern and western approaches to psychology. He is also an experienced self defence instructor.

Just Consider This for a Moment.....

What if a small change in thinking could suddenly improve outcomes or open new avenues for doing change work with ourselves and others? 

In this presentation we will examine the trove of evidence suggesting that there has been a long history of practitioners using simple therapeutic tools who achieve strong results with clients surprisingly quickly—yet have been largely overlooked and misunderstood within the scientific paradigm of the 20th century. 

We will cover various examples of effective brief interventions, the existing evidence about how and why they work, how they could be used in therapeutic and self-development work, and the results of in-depth interviews with standout practitioners of various brief interventions.

Who Should Attend?

This event is perfect for you if you are:

  • An existing change work practitioner who wants to discover the potential of brief targeted interventions
  • Someone into personal development who wants to explore the possibilities
  • Someone who is just curious about the area of change and effectiveness 

Event Details:

  • Date: 3rd July 2025
  • Time: 6:30pm - 8:00pm (UK Time)
  • Platform: Online via Zoom

Register For Free

Register for free at the following link:

https://aetherandalchemy.aweb.page/brief-targeted-interventions-july-25

About Aaron Alexander

Aaron Alexander is a speaker, researcher and practitioner who has a unique approach to psychology and mental health. His approach has appealed to many, including artists, scientists, and several of the top magicians, mentalists, hypnotists in the world who were looking for more authentic and magical ways to connect and create mind-bending experiences for their audiences.
Aaron draws on a diverse background including clinical counselling, youth work, addictions, restorative justice and mediation, as well as running a range personal and professional development programs. Aaron has assisted in creating novel psychiatric approaches to psychosomatic illness, psychological trauma, and difficult-to-treat patients in clinical settings, including research on how to improve and scale mental health intervention to meet the demands of the global mental health crisis.

It is still possible to join us for the flagship Generation 3.1 PCW 12 Month Programme!

PLEASE NOTE THAT IT IS STILL POSSIBLE TO JOIN THE TRAINING. THIS WOULD INVOLVE GETTING RECORDINGS OF PREVIOUS WORKSHOPS AND INPUT FROM NICK AND THEN ATTENDING THE SUBSEQUENT WORKSHOPS AND PRACTICE SESSIONS LIVE. If this is of interest CLICK HERE TO CONTACT US for further details.

We can offer a PAYMENT PLAN for the programme. Contact us for details.

Welcome to 3.1 Generation PCW (Provocative Change Works) Development Programme. This is the latest development in the PCW model created by Nick Kemp and taught in UK, Europe, Asia and USA. Nick has been developing this model over two decades and we already have excellent evidence of success in coaching, business, therapy, sport, and personal change. Nick has been secured work teaching this model in the business sector as well as the health sector with funding from the Wellness Group and teaching the NHS.

We know you know! Yes we know there's a lot of information on this page (Nick says it's like War and Peace!), just like there's a lot of experiences, learning and opportunities on the 12 month Generation 3.1. PCW programme. We want to give you a chance to explore it all so please read on but just in case you want to jump to some key bits here are some handy links:

A summary of this fantastic programme

What you can expect when you book on

Certification

Who should attend

Outline of the programme

Training dates

Your investment

The application process

Learn About The New Generation 3.1 PCW Programme

Join us for an amazing immersive, fun, and challenging programme and be at the forefront of the next phase of development of the Provocative Change Works (PCW) model.

The Provocative Change Works (PCW) model is constantly evolving and this is the chance to be part of that evolution.

Are you interested in:

  • Taking your conversational change and influence skills to a whole new level?
  • Undertaking continual professional development in a supportive and dynamic environment?
  • Learning how to work in the here and now with presence and connections?
  • Exploring how to deal with challenging client issues that often don’t get resolved with standard approaches?
  • Learning advanced communication skills that can be used in a range of environments including coaching, therapy, training, business, education as well as for personal development?
  • Discovering a unique model that was influenced by the effective Provocative Therapy approach developed by Frank Farrelly?
  • Developing a fluidity and confidence to create your own bespoke techniques to assist with client change?
  • Being part of a growing international community of highly successful coaches, therapists and trainers?

Whether you are a coach, NLPer, hypnotherapist, therapist, work in business, education or interested in your own continuing personal development, PCW can provide you with skills and tools to enhance what you do and a great opportunity to explore a model with a range of practical applications in a wide range of areas.

Here's a summary of what this fantastic programme is all about.

The PCW training programme:

  • Provides a unique and excellent opportunity to learn the art of Provocative Change Works live with its creator Nick Kemp.
  • Learn a unique model of change that builds on the amazing Provocative Therapy of Frank Farrelly and moves much further beyond
  • provides you with the opportunity to really develop your skills and gain confidence in using this elegant form of influence, communication and change work.
  • Is immersive and multi-layered and offers support throughout and opportunities for you to really hone your skills and expand your knowledge.
  • provides an opportunity to become a Certified Practitioner of PCW or Certified PCW specialist depending on previous experience (certification is not compulsory - you can still attend without going for certification).
  • This is the only currently planned online PCW certification training for 2024/2025
Nick Kemp

Nick Kemp the creator of PCW (Provocative Change Works) explains the thinking behind the development of the PCW Generation 3.1 programme.

Nick Kemp writes:

"Oct 2024 will be the start of the latest generation of PCW. This is specifically to expand and refine the PCW model as well as bringing Provocative Change Works to a wider audience. Previous experience of PCW is not essential to be part of these monthly trainings, which will also include 1 - 1 work and assignments. The training allows people to participate at all levels from complete beginners to more experienced students. Those with more experience will be helping run the group exercises and themselves be evaluated on their performance.

Generation 3.1 PCW is also for those wanting continual professional development that would of course be standard in any other field of professional learning. This is the way we best learn and develop the model. I'm also mindful that this development means collaboration and using the "PCW hive mind" to share experiences of how the model can be used in a huge diversity of environments. This also means that the emphasis is not solely on myself".

We are particularly interested in developing the model for use in the following areas:

  • Wellness (therapy and coaching)
  • Education
  • Business
  • Sport
  • Creativity

What Can You Expect When You Book On?

When you book on, you get the following over the 12 month programme:

  • 11 live workshop sessions with Nick Kemp* - (see dates and topics below).
  • Up to eight, 45 minute one to one sessions with Nick to enhance your skills and understanding.
  • Additional practice group and CPD opportunities are also included in this programme.
  • Resources and assignments including a comprehensive illustrated manual, video footage and assignments to complete between sessions
  • Access to an online group of smart like-minded people where you can ask questions, discuss PCW, get support and arrange practice sessions with fellow attendees
  • Complementary attendance at selected related events
  • Certification (see below)
  • Over 60 hours of training

* Should you not be able to make a particular session you will be provided with access to the recording of the session so you don't miss out.

Interested In Certification?

The programme teaches advanced conversational change and influence skills usable in a wide range of personal and professional contexts.  While it is possible to attend the programme without going for certification, we are aware that many people will want to work towards certification.

The programme will provide the opportunity for you to getting certified in one of the following:

  • Provocative Change Works (PCW) Practitioner
  • Advanced PCW Practitioner
  • Specialist Provocative Change Works (PCW) Practitioner

Certification is not guaranteed and is contingent on meeting requirements and demonstrating evidence of skills an

Nick Kemp writes:

"I’m keen that all certifications are not box ticking exercises or simply certifications of attendance, but rather represent genuine skill development. Frank Farrelly would always say “Show me the evidence” and therefore those wanting certification will be expected to submit case studies and demonstrate the skills in live settings throughout the programme".

Who Is The Programme For?

The programme is ideal for anyone who wants to develop high level advanced conversational change and influence skills. 

Attendees on our previous programmes have come from a range of backgrounds including: therapy, sports coaching, training, business, NHS, complementary therapy, hypnosis, NLP and academia.

The programme is open to people who:

  • want to explore PCW for the first time
  • want to combine PCW with other modalities
  • have experience of PCW and want to take their skills further
  • want to specialise in particular areas

Outline Of The Programme

The programme comprises 4 modules consisting of three workshops each with Nick as well as homework, resources and practice sessions throughout.

Module 1.

The Art of Provocation

Module 1 Includes the following –

  • Lighting the fuse with Frank Farrelly’s Provocative Therapy
  • Deconstruction of Frank Farrelly unreleased video footage
  • The misconceptions about “provocation”
  • Why rapport as typically suggested is a misconception
  • How to frame a client/group session
  • The 3 PCW approaches that are unique in this way of working
  • Exploration of the  stances used in the PCW model.
  • Exploring psychoeducation in client sessions
  • How PCW works equally well in coaching, therapy, academia, business and sport.
  • Exercises in being a client and a coach using PCW
  • Examples of client cases
  • 1 – 1 live sessions with Nick

Module 2.

Trance and Time Framing

Includes the following –

  • How trancework expands and compliments the PCW stances
  • The two techniques NLP developer Steve Andreas voted the best of all tools for working with clients.
  • The template for exploring how to deconstruct client problems.
  • The art of working conversationally in sessions
  • How simple is best when using conversational hypnosis.
  • Dealing with specific client sessions including anxiety, phobias, anger and depression
  • Why expression is essential for effective communication
  • Creating and utilising stories in client work
  • Creating a feedback loop using time for accelerated change
  • 1 – 1 live sessions with Nick

Module 3. Integration and Fractionation

Includes the following –

  • Using fractionation conversationally in sessions
  • Working with groups using PCW
  • How everything is essentially problem solving
  • Advanced use of stances used with hypnosis.
  • Applications of PCW in “wellness (therapy & coaching), business, sport and education
  • Advanced exploration of PCW stances and using stance combinations Deconstructing client sessions

Module 4.

Show and Tell -The "Mystery Curveball Module"

This module will all be about “show and tell” and evaluation and demonstration of skills. Expect a highly unpredictable sessions which are all about working with fluidity and in an improvised manner. This module will include evaluation for certifications and those seeking certifications will be asked to demonstrate work in sessions.

More About PCW

Provocative Change Works consists of three approaches to shift clients from “a stuck state” to a more fluid state, allowing for greater freedom and choice. This elegant conversational way of working requires the practitioner to pay close attention to client responses, whilst maintaining their own excellent state control.

These three approaches are:

  • Provoking or stimulating client responses by verbal and non verbal interactions
  • Using non-specific or indirect Hypnosis and metaphor explorations – to create “fluid states” for the client. Eliciting and challenging metaphors
  • Time Framing – Promoting new ways of moving through time and space

The PCW practitioner deliberately provokes (calls forth responses from) the client by adopting different discrete stances, which stimulate the client into new ways of thinking and feeling. The practitioner seeks out resistances in the client and then approaches most what the client seeks to avoid in the discussion, and identifies the client’s “blind spots”, using a great deal of humour and by working in an improvised manner. This means “running suggestions up the flagpole” and seeing if the client responds. The practitioner creates the movement in the session and can be talking for large sections of the interaction which is very different to many other talk therapy approaches.

Great use is made of “sensory rich language”, and the full expression of this, to engage the client, and thus take them on a journey outside their existing beliefs and experience, to a new sense of freedom. The practitioner works in a multi layered way without the limitations of some conventions found in many talk therapy approaches, such as removing the impression of “formal therapy as much as possible from the interaction. The key attitude of interacting as if chatting to an old friend means that the practitioner quickly creates real rapport with the client and the client often discusses the issue as it is rather than how they believe “they should respond” in this clinical situation.

Many witnessing this style of working can be initially quite surprised at the amount of energy, fun and honesty that results from this approach. This makes the client session very much like any interaction between old friends where each person may interrupt the other, tease the other, wander off the point and behave in other ways which typify such encounters. This apparent freedom is of course underpinned by all the ethical and professional principles of good clinical practice. The benefit of this is that one can have warm caring and human interactions, which enables the client to find their own solutions from a new and useful state.

A big influence on the development of Provocative Change Works was Frank Farrelly who Nick knew personally. PCW incorporates elements of Frank's traditional Provocative Therapy as well as including a range of additional approaches within the PCW model.

'Provocation' in the context of PCW and change work

The term provocation in PCW is often misunderstood. In this clip below Nick explains what provocation means in the context of PCW and how it is used.

Training Dates

The dates for the live online workshops with Nick Kemp are below.  These are delivered via Zoom and run on a Saturday from 10am- 2:30pm UK Time.

Access to watch session replays will be made available to all participants shortly after the live sessions and remain live for at least 12 months after the programme ends. As a result if you are unable to make a session live you can catch up with the replay.

2024 Dates

October 26th, November 9th, December 7th

2025 Dates

January 11th, February 8th, March 8th, April 5th, May 3rd, June 7th, July 5th, September 6th

Optional practice sessions

There will be optional live online sessions led by PCW Practitioners.  These usually run from 10am-11:30am approximately UK time on a Saturday.  Dates TBC.

We also encourage participants who wish to, to meet up between sessions and arrange to practice during the programme

One to One Sessions with Nick

You will be entitled to up to 8 one to one sessions with Nick. These will last up to 45 minutes  and take place via Zoom or Skype. These will be arranged at mutually convenient times.

Your Investment

Delivered over 12 months the programme provides an excellent opportunity to develop advanced skills in change work in an immersive and supportive environment. There various options to invest in this opportunity. The total cost for the programme is £2.200.

If you are a previous 12 month programme student there is a special rate of just £1.300. We also offer a special rate for SAARC countries. We are also offering a referral payment. If you refer someone who books on you will receive an affiliate payment – contact us for details.

PLEASE NOTE THAT IT IS STILL POSSIBLE TO JOIN THE TRAINING. THIS WOULD INVOLVE GETTING RECORDINGS OF PREVIOUS WORKSHOPS AND INPUT FROM NICK AND THEN ATTENDING THE SUBSEQUENT WORKSHOPS AND PRACTICE SESSIONS LIVE. If this is of interest CLICK HERE TO CONTACT US for further details.

We can offer a PAYMENT PLAN for the programme. Contact us for details.

Ready To Take The Next Step?

If you are as excited about this programme as we are, and want to join us, now is the time.

Places are strictly limited so that Nick can fulfil the requirement to ensure quality and provide sufficient time for each participant. 

If you want to take advantage of the early booking price, pay the £200 deposit by 24th August 2024 to secure your place and we will be in touch to find out which balance payment option you want to go for.

Any Questions?

If you have any questions contact us at info@aetherandalchemy.net and we will be happy to help.

In addition, if you want to organise a short zoom with Nick to discuss how you can get the best from the training and what you want from the included 1 - 1 sessions with Nick, drop me a line and we can arrange that.

What People Are Saying....

We have had great feedback on the PCW trainings we have run. People get a lot out of it and often come back to develop their skills further. Here are just a selection of the great things that have been said about PCW and Nick.

“Do you know Nick Kemp? – (he is) exceptionally bright, and I have immensely enjoyed communicating…The kind of exchanges that I have been having… are the kind of activities that I think can really advance the field. He has modeled two different simple processes which are part of his Provocative Change Works™ set of tools for working with anxiety and other strong emotions that I have found enormously useful in working with clients. He has also modeled the different patterns in Frank Farrelly’s Provocative Therapy so that they are easy to learn. In addition, he is everything you might wish for in a colleague – available, creative, and eager to discuss ideas and learn as well as teach.”

Steve Andreas, NLP Developer and Author

"You are totally disarming and beyond formalisation. There is an ease and naturalness about you and you make people relax really quickly. You got the power man!”

Frank Farrelly on Nick Kemp (June 16th 2006)

“Nick Kemp makes Provocative Therapy accessible to NLP trained coaches and therapists. My recommendation is to get his DVD set from the workshop in Boulder Colorado, watch DVD number 6 – an excellent example of what can be done – and then go back to the beginning and learn how he does it. You may be surprised how much of NLP already depends on provocation! “

Richard Bolstad, International NLP Trainer, Psychotherapist

“Unassuming and yet beneath that quite persona there is a depth of knowledge and integrity. Very likable and easily approachable, Nick has that magical knack of making people feel good and his methodology is so easily understood that his workshops are refreshingly effective. I will recommend Nick to anyone wanting to have the tools for a better life.”

Dr A Abraham, India

“I have known Nick Kemp for a number of years as both personal friend and mentor… no one has done more to promote Frank Farrelly and his highly effective treatment modality of “Provocative Therapy” than Nick Kemp. In 2004 when both myself and Nick met Frank Farrelly for the first time, the only readily available material was the classic 1973 book, “Provocative Therapy.” Since that meeting, Nick and Frank have become firm friends and there is no doubt the rest of us have benefitted enormously from this unique relationship. Now with numerous audio and DVD training products produced and promoted by Nick Kemp, Frank Farrelly’s work is more readily accessible than ever before.
With this is mind, I had the very great pleasure of attending Nick’s first “Provocative Change Works” course in Leeds. Having extensively studied Provocative Therapy and seen Frank work one-to-one sessions live with clients on several occasions, I was astonished at the level of expertise demonstrated on the stage. I have no doubt that with his modelling skills, Nick Kemp has managed to “get” the PT model in its entirety. Watching Nick interact with his clients left me in no doubt that he is the very embodiment of Frank’s humour, wit, skill and flexibility. I suspect that anyone familiar with Frank Farrelly’s style of working will get that spine tingling sense of familiarity when watching Nick work and that the mantle of Frank’s ground breaking work has truely found its lineage, and his experience and dedication to detail makes him one of the best trainers and change work therapists in the UK today.”

Andrew T Austin, Therapist and Author

“I’ve been studying the PCW model with Nick for a while now and the more I learn the more I understand the nuance and skill of this approach. Initially it can seem almost random and hard to judge what is going on. But having worked with clients utilising this approach I have found it highly effective and brings about significant shifts in how they think about their problem.Nick himself is a very generous man, who is genuinely interested in sharing what he has learnt, and sharing his experiences with others. If you’re curious about discovering a different approach to your skills then I highly recommend attending one of his courses.”

Brooke Hender Hypnotherapist

Unlock the power of Provocative Change Works (PCW), a dynamic approach to transformational change developed by Nick Kemp, and inspired by the work of Frank Farrelly, founder of Provocative Therapy. PCW is a powerful model that has proven highly effective in therapy, coaching, sports performance, and business contexts. Nick will share how he works differently to most conventional therapists and how his unconventional approach to change work is fast and highly effective. 

Join us for a free online session exploring a fresh, dynamic approach to transformational change.
In a world where scripted techniques and rigid protocols dominate coaching and therapy, Provocative Change Works (PCW) offers something refreshingly different. 

Developed by Nick Kemp, PCW integrates provocation, presence, improvisation and emotional engagement to create genuine breakthroughs for clients.

This one-hour introduction will uncover:
✔ What makes PCW different from traditional coaching and therapy approaches
✔ Why “provocation” doesn’t mean being aggressive—but rather unlocking deeper insight and emotional shifts
✔ How to work conversationally, without scripts, and respond in the moment
✔ Why challenging “pop psychology” myths leads to more effective client outcomes
✔ The value of psychoeducation in productive client work
✔ Why all effective change results from micro adjustments and the ability to pay attention in the here and now. 

Whether you’re a therapist, coach, NLP practitioner, or simply curious, this session will give you an insightful, no-nonsense perspective on change work.

WHAT TO EXPECT

  • Live Demo: See PCW in action with a live demonstration, showcasing how this conversational model can bring about profound and lasting change.
  • Q&A Session: Engage directly with Nick Kemp and get answers to your burning questions about PCW.
  • Insightful Learning: learn why so many people are interested in the power of this model for effective and long-lasting change

WHO SHOULD ATTEND? 

This introduction is perfect for therapists, coaches, business leaders, and professionals in sports performance who are looking to expand their toolbox with a fresh, innovative approach to change work. Whether you're familiar with PCW or new to this field, this session will offer valuable insights and practical applications for your practice.

EVENT DETAILS

  • Date: 10th May 2025
  • Time: 3pm - 4pm (UK Time)
  • Platform: Online via Zoom

WHY ATTEND? 

Learn how this unique, provocative conversational approach can transform your work with clients and boost performance in any setting. Whether you're seeking new techniques to enhance your practice or curious about innovative change models, this session will provide you valuable and practical insights.

Nick writes: 

"Ten years ago I moved away from using conventional NLP, Hypnosis and other approaches to exclusively use PCW, simply because its far more effective and I can totally back up that claim.  A lot of the tools from such approaches were useful, but hugely limited compared to what is possible now. 

This is a natural conversational concise non jargon way of working  fully road tested in literally thousands of client sessions and now being taught across the globe online and in live events. 

PCW can be applied in a wide range of context and  works equally well in therapy, coaching, business and personal development". 

REGISTER FOR FREE

Join us for this FREE webinar. Saturday 10th May 2025. 3pm-4pm UK time. Register for free at the link below.
https://aetherandalchemy.aweb.page/Introduction-to-provocative-change-works-may-2025

ABOUT NICK KEMP

Influenced by his work with Frank Farrelly, Nick Kemp has developed the distinctive and effective Provocative Change Works (PCW). Whether you are a coach, therapist, trainer, communicator, business person, or anyone who wants to personally develop Provocative Change Works can provide a valuable model of communication, problem solving and change.

Nick Kemp has been involved in the field of personal change for over 40 years, having studied many forms of communication and personal development, including Hypnosis, Provocative Therapy and NLP. Between 1980 and 1998 he taught workshops on personal development. Nick works on a group and individual basis for professional and personal work. He runs a successful private practice, and also provides business trainings to companies by appointment. In 2004 Nick Kemp met Frank Farrelly, (creator of Provocative Therapy and influence on the creators of NLP) and began an intensive training with him to become one of a very small number of Farrelly internationally approved Provocative Therapy Trainers.

Nick and Frank became firm friends, co presenting at Provocative Therapy events as well as spending far too many hours watching classic movies at Nick’s home cinema in Leeds, West Yorkshire. Nick set up The Association for Provocative Therapy (AFPT), and released “Provocative Change Works for Phobias”, which was the first of a number of DVD sets with commentary from Frank Farrelly himself. As well as teaching classic Provocative Therapy (PCW), Nick has created his own Provocative Change Works approach which he teaches internationally as well as with private clients.

WHAT ARE PEOPLE ARE SAYING?

"You are totally disarming and beyond formalisation. There is an ease and naturalness about you and you make people relax really quickly. You got the power man!”.”

Frank Farrelly, Creator of Provocative Therapy

"Do you know Nick Kemp? – (he is) exceptionally bright, and I have immensely enjoyed communicating…The kind of exchanges that I have been having… are the kind of activities that I think can really advance the field. He has modeled two different simple processes which are part of his Provocative Change Works™ set of tools for working with anxiety and other strong emotions that I have found enormously useful in working with clients. He has also modeled the different patterns in Frank Farrelly’s Provocative Therapy so that they are easy to learn. In addition, he is everything you might wish for in a colleague – available, creative, and eager to discuss ideas and learn as well as teach."

Steve Andreas, NLP Developer and Author

"I’ve watched the work of Fritz Perls, Anna Freud, Carl Rogers, Moshe Feldenkrais, Alexander Lowen, and a few more of the “names” in the psychotherapy field. Your clinical work surpasses some of them now, at a comparatively young age. Given your passion for clinical learning, love of people and creative spirit, I suspect I’ll be dropping your name onto that list of recognized “names” in the psychotherapy field one day."

Frank Bourke Ph.D, Executive Director of the NLP Research and Recognition Project, former lecturer Cornell University and researcher London University

Register for this free online event with expert change worker Jørgen Rasmussen 

Tuesday 11th February 2025 6:30PM -7:30PM (UK Time)

Are you ready to challenge things you thought you knew about helping clients with depression?

Join us for this free online event with renowned change worker Jørgen Rasmussen, where he will reveal what he considers to be 3 top misconceptions that often hold therapists, coaches, and self-help practitioners back from truly helping their clients with depression.

Jørgen has spent 28 years in full-time practice, including 8 years working with "impossible" clients under a bold no change, no pay policy. His unique approach has consistently helped clients who have failed with both traditional therapy and self-help methods.

In this exclusive event, Jørgen will share:

  • The 3 biggest myths about working with depressed clients—and why they persist.
  • How to break through the barriers that keep clients stuck in their depression.
  • Practical insights and strategies from his decades of experience that you can start applying immediately.
  • Stories and lessons from working with clients who were told they were "beyond help."

Whether you're a therapist, coach, or simply someone passionate about understanding how to help others, this event will challenge your assumptions and leave you with a fresh perspective on what it takes to create real, lasting change.

Register for free at the following link:

About Jørgen Rasmussen

Jørgen has worked professionally as an agent of change for over twenty five years.

He is the author of the books “Provocative Hypnosis” and “Provocative Suggestions” which have been widely acclaimed. 

John Grinder (co-creator of NLP) says of his work… “This is the stuff of genius”. 

For eight years, Jørgen ran what he describes as an ‘impossibles practice’. Working with those whom all other therapists said, "couldn't be helped".

The Psychological Illusion Model (PIM) is an evolving model.  At this event Jørgen will share his latest thinking about PIM and how he has subsequently refined and simplified his approach over the years, so that it is simpler and more effective and more transferable to other contexts.

Jørgen’s work draws on a number of influences including: hypnosis, NLP, meditation and eastern and western approaches to psychology. He is also an experienced self defence instructor.

What People Are Saying

"I'm looking forward to studying Jørgen's work again, again, and again. I use his work every day with clients and achieve amazing results. Since starting to work with PIM, I don't advertise anymore; I get all my clients through word of mouth. I will be studying everything thoroughly. I highly recommend anyone working with people to study PIM.”

Peter Jakobsen - Hypnotherapist and Metacognitve Therapist and a PIM-ist

"Anyone serious about leading their clients towards meaningful and lasting change should consider training with Jørgen Rasmussen. And it goes without saying that Pete Dalton is hosting one of the best platforms for change workers through Aether and Alchemy, making it an excellent resource for professionals in the field".

Thomas Wood

“It was Jørgen's books, which I discovered by accident, that sparked my desire to discover more. I signed up for his weekend seminar in search of personal transformation techniques that were different and outside the box, in order to resolve myself and others. But what I discovered was quite extraordinary. My experience was truly life-changing, embodying a knowledge that goes far beyond the intellect.

Jørgen's commitment to this model, which he has created throughout his practice, is evident. The stories he introduces are countless and each one has a real purpose. I recommend this experience in Aether and Alchemy without any hesitation".

Natasha Gallo, Clinical Psychologist