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Are you ready to take your conversational change and influence skills to a whole new level with Nick Kemp, creator of PCW?
Early Booking Discount Available Now
NB Payment is direct to Nick Kemp Training LTD via the book now link. The event is administered and promoted by Aether and Alchemy. Please see Terms and Conditions
This programme is for:
Do you
Would you like to learn how to:
Do you
Would you like to learn how to…
…Also this programme is ideal for anybody into personal development with curiosity about doing things a bit differently.
PCW is a dynamic, multi-layered advanced conversational approach to helping people change — rooted in the work of Frank Farrelly’s Provocative Therapy, but evolved through Nick Kemp’s innovations in voice work, metaphor, stance, and hypnosis.
It’s not about being rude or confrontational — rather, it’s about being present, authentic, in the moment, using humour, warmth, directness and challenge to help people snap out of stuck thinking and reconnect with their own resources.
Programme Details at a Glance
The programme runs from 11th October 2025 to 6th September 2026.
It includes:
• 11 live monthly workshop sessions with Nick Kemp*
• Up to six one to one mentoring sessions with Nick to enhance your skills and understanding.
• Additional optional group Q and A sessions with Nick and additional facilitated practice sessions
• Resources including a comprehensive illustrated manual, video footage and assignments to complete between sessions
• Access to an exclusive online group of smart like-minded people where you can ask questions, discuss PCW, get support and arrange practice sessions with fellow attendees
• Complementary attendance at selected related events
• Certification
• Over 60 hours of training plus additional support
Suitable for those new to PCW or those who want to develop their PCW skills further (see our special rates for previous participants)
See session dates and times here
Discounted options for early booking and previous participants (see investment details)
NB Payment is direct to Nick Kemp Training LTD via the book now link. The event is administered and promoted by Aether and Alchemy. Please see Terms and Conditions
“Do you know Nick Kemp? – (he is) exceptionally bright, and I have immensely enjoyed communicating…The kind of exchanges that I have been having… are the kind of activities that I think can really advance the field. He has modeled two different simple processes which are part of his Provocative Change Works™ set of tools for working with anxiety and other strong emotions that I have found enormously useful in working with clients. He has also modeled the different patterns in Frank Farrelly’s Provocative Therapy so that they are easy to learn. In addition, he is everything you might wish for in a colleague – available, creative, and eager to discuss ideas and learn as well as teach.”
Steve Andreas, NLP Developer and Author
The Programme will comprise four key modules throughout the year.
The first quarter of the programme is designed to include the following:
The origins of Provocation from Frank Farrelly’s original work
The difference between the provocative frame and traditional ways of coaching and therapy
How to work with ‘process” rather than getting stuck in unhelpful analysis
The history of PCW to date and how the model has evolved
The 3 PCW approaches that are unique in this way of working
An introduction to the 40 stances used in PCW
1 – 1 live sessions with Nick
The Second quarter of the programme is designed to include the following:
The third quarter of the programme is designed to include the following:
This module will all be about “show and tell” and evaluation and demonstration of skills including:
The programme teaches advanced conversational change and influence skills usable in a wide range of personal and professional contexts. While it is possible to attend the programme without going for certification, we are aware that many people will want to work towards certification.
The programme will provide the opportunity for you to getting certified in one of the following:
Provocative Change Works (PCW) Practitioner
Advanced PCW Practitioner
Specialist Provocative Change Works (PCW) Practitioner
Certification is not guaranteed and is contingent on meeting requirements and demonstrating evidence of skills and Nick Kemp writes:
"I’m keen that all certifications are not box ticking exercises or simply certifications of attendance, but rather represent genuine skill development. Frank Farrelly would always say “Show me the evidence” and therefore those wanting certification will be expected to submit case studies and demonstrate the skills in live settings throughout the programme".
You don’t take our word for how good this transformational programme is!
Here's what previous participants have said about aspects of the programme:
Personal Transformation and Growth
“This course has made me reflect deeply on my own values, my strengths, and the areas I want to work on. It has been a profound journey of self-discovery”
“I’ve learned so much about myself—this program really pushed me to reflect and grow in ways I never imagined.”
A Supportive Collaborative Learning Environment
I felt safe to share my thoughts and experiences without judgment. It’s rare to find a space so open and supportive.”
Practical Application
“I left every session feeling like I had learned something I could apply right away.”
Connection and Community
“I met so many amazing people—each session left me feeling more connected to a community that continues to inspire me”
“I’ve built lasting relationships with people from different industries and backgrounds. The network I formed here has been invaluable.”
Engaging Learning
“The interactive format made everything so much more impactful. It wasn’t just theory; we applied what we learned in real time.”
“The sessions were so engaging! The hands-on approach made everything more relatable and useful.”
“I loved the interactive nature of the sessions. It wasn’t just someone talking at us—it was collaborative and engaging. We got to apply what we were learning in real time.”
“The activities and discussions were so helpful. They made the content stick and were fun to be a part of.”
A Comprehensive Learning Experience for All
“The program was so well-rounded. No matter where you’re starting from, there’s something valuable for everyone.”
Transforming Changework
"Coming from a traditional hypnotherapy background, I’d started to get both bored and frustrated with the limitations of hypnotherapy. Provocative Change Works completely turns the conventional therapy on its head, and quickly creates positive, powerful change in a way that is anything but boring! Nick is an exceptionally good trainer and the hybrid group and one to one training model is phenomenal for ensuring real understanding. I’d highly recommend PCW to any therapist who is looking to create change for their clients".
Vic Paterson, DipCHyp, HPD, NLP (Prac)
PCW the course - just do it! Be your own best friend and discover the art of Provocative Change Works Therapy. You’ve got nothing to lose except blocked thinking and those limiting beliefs holding you back - until you realise they’re tied to what you once thought was the problem. Nothing’s impossible; Increase your ability to handle the unexpected, gain confidence in yourself and your capabilities and express your authenticity. Client demo sessions are predictably unpredictable yet, with certainty, problems are swiftly banished as solutions become clear. Be prepared to be curious, spontaneous, have fun and to embrace out-of-the-box thinking. Learn innovative and engaging strategies to deepen clients’ understanding of their issues as you help others resolve their unique feelings of being 'stuck’.
Sarah Patterson
The dates for the live online workshops with Nick Kemp are below. These are delivered via Zoom and run on a Saturday from 10am- 2:00pm UK Time.
2025 Dates
11th October, 15th November, 6th December
2026 Dates
10th January, 7th February, 7th March, 4th April, 9th May, 6th June, 11th July, 5th September
One to One Sessions with Nick
You will be entitled to up to 6 one to one sessions with Nick. These will last approximately 40 minutes and take place via Zoom or Skype. These will be arranged at mutually convenient times.
Optional Additional Sessions
In addition to the main workshop dates above, additional Q and A consolidation sessions and practice sessions will be arranged. These will be optional bonus sessions that participants can choose to attend.
We also encourage participants who wish to, to meet up between sessions and arrange to practice during the programme.
Nick Kemp, a visionary inspired by the legendary Frank Farrelly, has pioneered Provocative Change Works (PCW) as a groundbreaking approach for personal development and effective communication strategies. With an impressive track record spanning over three decades in the realm of personal transformation, Nick is a seasoned expert in Hypnosis, Provocative Therapy, and NLP techniques. He brings this wealth of knowledge to life through engaging workshops, personalized individual sessions, and dynamic business trainings.
Having forged a close partnership with Frank Farrelly himself, Nick co-founded The Association for Provocative Therapy and crafted his own distinctive PCW methodology. His influence extends far and wide, with a global reach that includes teaching engagements across borders and a loyal following of private clients seeking transformation. Nick's expertise has been showcased in various publications, featured on esteemed platforms such as BBC Radio, and sought after for tailor-made in-house business trainings as well as captivating public workshops on a worldwide scale.
"You are totally disarming and beyond formalisation. There is an ease and naturalness about you and you make people relax really quickly. You got the power man!”
“Nick Kemp makes Provocative Therapy accessible to NLP trained coaches and therapists. My recommendation is to get his DVD set from the workshop in Boulder Colorado, watch DVD number 6 – an excellent example of what can be done – and then go back to the beginning and learn how he does it. You may be surprised how much of NLP already depends on provocation! “
“Unassuming and yet beneath that quite persona there is a depth of knowledge and integrity. Very likable and easily approachable, Nick has that magical knack of making people feel good and his methodology is so easily understood that his workshops are refreshingly effective. I will recommend Nick to anyone wanting to have the tools for a better life.”
“I have known Nick Kemp for a number of years as both personal friend and mentor… no one has done more to promote Frank Farrelly and his highly effective treatment modality of “Provocative Therapy” than Nick Kemp. In 2004 when both myself and Nick met Frank Farrelly for the first time, the only readily available material was the classic 1973 book, “Provocative Therapy.” Since that meeting, Nick and Frank have become firm friends and there is no doubt the rest of us have benefitted enormously from this unique relationship. Now with numerous audio and DVD training products produced and promoted by Nick Kemp, Frank Farrelly’s work is more readily accessible than ever before.
With this is mind, I had the very great pleasure of attending Nick’s first “Provocative Change Works” course in Leeds. Having extensively studied Provocative Therapy and seen Frank work one-to-one sessions live with clients on several occasions, I was astonished at the level of expertise demonstrated on the stage. I have no doubt that with his modelling skills, Nick Kemp has managed to “get” the PT model in its entirety. Watching Nick interact with his clients left me in no doubt that he is the very embodiment of Frank’s humour, wit, skill and flexibility. I suspect that anyone familiar with Frank Farrelly’s style of working will get that spine tingling sense of familiarity when watching Nick work and that the mantle of Frank’s ground breaking work has truely found its lineage, and his experience and dedication to detail makes him one of the best trainers and change work therapists in the UK today.”
The PCW practitioner deliberately provokes (calls forth responses from) the client by adopting different discrete stances, which stimulate the client into new ways of thinking and feeling.
The practitioner seeks out resistances in the client and then approaches most what the client seeks to avoid in the discussion, and identifies the client’s “blind spots”, using a great deal of humour and by working in an improvised manner.
This means “running suggestions up the flagpole” and seeing if the client responds. The practitioner creates the movement in the session and can be talking for large sections of the interaction which is very different to many other talk therapy approaches.
Great use is made of “sensory rich language”, and the full expression of this, to engage the client, and thus take them on a journey outside their existing beliefs and experience, to a new sense of freedom.
The practitioner works in a multi layered way without the limitations of some conventions found in many talk therapy approaches, such as removing the impression of “formal therapy as much as possible from the interaction.
The key attitude of interacting as if chatting to an old friend means that the practitioner quickly creates real rapport with the client and the client often discusses the issue as it is rather than how they believe “they should respond” in this clinical situation.
Many witnessing this style of working can be initially quite surprised at the amount of energy, fun and honesty that results from this approach. This makes the client session very much like any interaction between old friends where each person may interrupt the other, tease the other, wander off the point and behave in other ways which typify such encounters.
This apparent freedom is of course underpinned by all the ethical and professional principles of good clinical practice. The benefit of this is that one can have warm caring and human interactions, which enables the client to find their own solutions from a new and useful state.
A big influence on the development of Provocative Change Works was Frank Farrelly who Nick knew personally. PCW incorporates elements of Frank's traditional Provocative Therapy as well as including a range of additional approaches within the PCW model.
NB Payment is direct to Nick Kemp Training LTD via the book now link. The event is administered and promoted by Aether and Alchemy. Please see Terms and Conditions
Although PCW has a range of influences, by far the biggest influence on Nick Kemp in creating the PCW model of conversational change was undoubtedly Frank Farrelly.
Frank was certainly a one of a kind therapist who had a unique and effective approach to change work. In this short video you can watch Nick talking about the impact of Frank on his approach to coaching and therapy.
The term provocation in PCW is often misunderstood. In this clip below Nick explains what provocation means in the context of PCW and how it is used.
The programme is ideal for anyone who wants to develop high level advanced conversational change and influence skills.
Attendees on our previous programmes have come from a range of backgrounds including: therapy, sports coaching, training, business, NHS, complementary therapy, hypnosis, NLP and academia.
Specifically, it will suit those who...
Delivered over 12 months the programme provides an excellent opportunity to develop advanced skills in change work in an immersive and supportive environment and with the addition of extra support sessions and one on one mentoring sessions with Nick the programme represents outstanding value.
There are two options to invest in this opportunity.
Students New To PCW
If you are new to PCW there is an early booking option until 1st July 2025.
The early booking price if paid in full by 1st July 2025 is just £1,999 (regular one off payment price £2,400) https://provocativechange.myshopify.com/products/pcw-gen-3
The early booking price if paid in instalments is £2200 (regular price £2,499). A £300 deposit by 1st July 2025 secures your place at that price https://provocativechange.myshopify.com/products/deposit-on-pcw-gen-3-training
Then you can choose to pay the balance over four instalments of £475 on 5th October, 5th January, 5th April and 5th August or eight instalments of £238.
Contact us if you would like to us consider alternative instalment plans
Repeating PCW Students
For students who have participated in a previous PCW 12 month development programme there is a special refreshers fee.
The refresher fee is paid in full before 1st September is £1,300. https://provocativechange.myshopify.com/products/one-year-training-discounted-student-repeater-booking
The refresher fee if paid in instalments is £1,400. A £300 deposit by 1st July 2025 secures your place at that price https://provocativechange.myshopify.com/products/deposit-on-pcw-gen-3-training
Then you can choose to pay the balance over four instalments of £275 on 5th October, 5th January, 5th April and 5th August.
Contact us if you would like to us consider alternative instalment plans
For attendees from SAARC countries we offer a discounted rate contact us for details.
We are also offering a referral payment. If you refer someone who books on you will receive an affiliate payment – contact us for details.
Remember places are limited as Nick has limited time and wants to ensure all participants have the opportunity to be fully supported including having one to one sessions with him.
We are also offering a referral payment. If you refer someone who books on you will receive an affiliate payment – contact us for details.
NB Payment is direct to Nick Kemp Training LTD via the book now link. The event is administered and promoted by Aether and Alchemy. Please see Terms and Conditions
If you think you might be interested and have questions then get in touch at info@aetherandalchemy.net and we will be happy to help.
Also if you want to have an informal discussion with Nick to answer any questions and to find out more about what you can get out of the programme just get in touch and we can arrange that.
If you’ve read this far, chances are something about this programme has resonated with you — whether it’s the opportunity to break free from rigid frameworks, sharpen your communication and change skills, or reconnect with more natural, human ways of helping people shift.
This isn’t just another course. It’s a deep, immersive experience with one of the most respected names in provocative and conversational change work. Over 12 months, you’ll not only develop transformative skills — you’ll join a smart, supportive community and be personally mentored by Nick Kemp.
By joining, you will:
But places really are limited — and for good reason. The small group size means real attention, real feedback, and real opportunity to grow. Some places have already gone, and the early booking discount is only available until 1st July 2025.
NB Payment is direct to Nick Kemp Training LTD via the book now link. The event is administered and promoted by Aether and Alchemy. Please see Terms and Conditions
If you’re ready to explore a radically different way of working — or even if you’re just curious — we’d love to welcome you on board.
💬 Have a question? Contact us
📞 Want to speak to Nick directly? Drop us a line and we’ll arrange a call.
Take the leap. You’ll be glad you did.
NB Payment is direct to Nick Kemp Training LTD via the book now link. The event is administered and promoted by Aether and Alchemy. Please see Terms and Conditions
Aether and Alchemy is managing and administering the event on behalf of Nick Kemp Training and payment is made directly to Nick Kemp Training Ltd. When booking you consent to sharing your contact details with Aether and Alchemy for the purposes of sending you joining instructions and information relevant to the programme, by continuing you agree to the event terms and conditions.which can be found HERE