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Join us in person in Birmingham, UK on 6th and 7th June 2026 for a rare opportunity to train with Bob Burns Hypnotist, Mentalist, Trainer and much more including the creator of the legendary Swan Protocol.
Bob’s work is inspirational, experimental and practical , all at the same time, a feat not many people manage. In these packed two days, Bob will share content covering hypnosis, his wonderful consultation framework, the Swan protocol, his unique approach to fail safe icebreakers, his stop smoking protocol, lucid dreaming and much much more including some things he has never shared in a workshop like this before.
This workshop is different to Bob's previous two day workshops.....
Lots! In this content-packed workshop you will learn:
Find out more about all these topics further down this page.
Last year we thought we might be planning what was to be Bob's last ever workshop. However, we are fortunate that Bob has offered to do another workshop and not only that but to do it live in person. This is obviously a rare opportunity to do such a full comprehensive workshop and could be the last.
Discover the most unusual but most effective strategy for personal change… ‘THE SWAN’
Take 5 minutes, watch below and find out why Bob Burn’s, ‘The SWAN’ is now actively used by therapists and healers in more than 85 countries around the world…
In this clip, Bob explains what the SWAN is… and how he deals with people when they first arrive for a session. Enjoy…
A full demonstration will take place of The Swan Process. Bob will reveal how to make instant contact with the subconscious in a full wakened state without any form of hypnosis. He will also revea why The Swan is NOT an Ideo-Motor Response.
Bob will explain and demonstrate every single word, movement and hesitation (and why) of how The Swan should be presented. Students will leave with the hard copy of every ‘little difference that makes the big difference’ with regard to the presentation of the Swan. And yes, this will be workshopped by the students during the 2 days, giving them the knowledge and confidence to deliver this fascinating process for the rest of their lives.
The door opens and a stranger walks in…. to be met by another stranger. One is a nervous client, the other a therapist, who can ‘go with the flow’, but that is only because they own and are highly trained in: a process. A magical template which takes them from station to station in an incredible journey whereby the client now possesses no more nerves. Rather in their place is now the knowledge that this is indeed the therapist. This is the one who is about to help them. And not just because this therapist knows exactly what to do and say, but also how to deliver these skills in this… ‘The Perfect Consultation’
And in order to possess The Perfect Consultation one has to know how to break down ‘The Wall’
The Wall is a total and complete description of the consultation Bob Burns has built up in his therapy room in over 40 years. It has been said by many full time therapists around the world that if a new student only learned:
The Bob Burns Wall Template … they could literally walk into a therapy room and begin healing patients (something Bob does NOT advocate!). However, it is taught in such a way by Bob Burns himself that all students will possess the full and complete knowledge of its power, AND be shown how to deliver it in a full consultation. The student will leave with every single word (hard copy) Bob uses and his entire repertoire exactly the way he presents it.
For those who maybe aren’t aware, apart from doing lectures and workshops all around the world with his English wife for many years, Bob also worked professionally as a magician and mentalist and stage hypnotists. And those ‘other’ talents have helped him greatly in his therapeutic life.
Bob feels it is now time to pass these wonderful skills on to others who would like to be taught by someone who knows the ‘secrets’ and the best ways of delivering them. Not only in relaxing clients in the therapy room but Bob has been known for many years as: ‘The King of The Ice Breaker’ and many talk of being with him as he literally bumps into strangers in coffee shops and pubs etc and watching those strangers make an appointment with him in minutes!
Bob has now finally decided it is time to share some of these incredible ‘ice-breaking skills’ with his therapy students and of course show how they can be used in the therapy room, in order to form beautiful analogies, to help clients grasp the concept of what the therapist is saying.
And yes, Bob absolutely GUARANTEES that you will use these skills on a daily basis for the rest of your lives!
Bob really dislikes the cigarette industry, having lost many of his friends and family to lung cancer!
Right now there are therapists in the world teaching how to Sop Smoking. They can VERY EASILY charge £500 or more per session. And to train with them you can pay over £10,000. Not a problem, they’re good and genuinely do what’s written on the tin!
However the interesting thing is that Bob Burns taught many of THEM how to do this.
And now, to honour all those who have passed at the hands of the tobacco industry Bob will be teaching the attendees of this workshop on how to learn these incredible skills at no extra cost other than the normal fees for the workshop itself.
HIS success record in this field exploded many years ago and he’ll be sharing the secrets on WHY and HOW that happened!
You sleep for around 25 years of your life. And in that sleep most of the good stuff happens.
Learning to lucid dream, becoming conscious within a dream, offers profound benefits including personal growth, enhanced creativity and limitless entertainment as you explore this incredible gift of your subconscious mind. Even practicing real life skills as you sleep!
Bob has been a Lucid Dreamer for most of his life and has taught Lucid Dreaming around the world.
On THIS workshop once again he will be introducing and teaching this incredible skill and showing how this formula can indeed be influenced, practiced and controlled.
Using: ‘Swan Lucid Dreaming’!
Designed by Bob Burns in the 80’s this is a full formula whereby the therapist can handle any given challenge by any member of the public in either the therapy room, street or
impromptu. This ensures the hypnotist will never fear any challenge from any person with regard to their hypnotic skills. Bob will demonstrate this in full so that you will be able to use it thereafter.
Here the student will be shown how to story-tell, how to test the audience for both imagination and response tests. Students will also be shown how to demonstrate hypnosis (or the power of suggestion) where there can be NO failure. And of course Bob’s now world famous teaching of ‘how to present a simple business card’ in a way the recipient will never forget you!
As a fulltime professional stage hypnotist and mentalist/magician over many years Bob will be revealing several of the very best things that crossover from mentalism to hypnosis, including work he uses in his actual therapy rooms. At the end of this section the students will have that ability and the knowledge in how to present these. This is something you WILL use, again and again and again!
The workshop will take place in the Caledonian Room at the IBIS Birmingham New Street. Arcadian Centre, 21 Ladywell Walk, Birmingham B5 4ST. The venue is very central being just a three minute walk from Birmingham New Street Station.
The workshop will start at 9:30am and finish at 4:30am each day. There will be breaks, including a lunch break during each day.
"I would just like to say a big thank you to Pete Dalton and Bob Burns for putting on an amazing workshop. Its was packed full of great teachings, learnings and also great storys from Bob that put the meat on the bones, I really enjoyed it and the time just flew by, I just wished it had been longer. Anyone thinking about doing a workshop with Bob “Just stop it” ! and get on and do it!!!!
Des Howden
"Amazing Weekend! The SWAN introduces a new dynamic to therapy, its approach is so simple and yet has a depth which is limited by the curiosity alone!
Andrew Embling. Coach and Therapist
"Having attended Bob Burns “Swan Protocol Workshop” a few times I would say that he is without doubt the most gifted trainer in the field of Hypnotherapy & Hypnosis techniques, the way Bob imparts and teaches his knowledge is very unique with it all coming from his own experiences in the therapy room which give the students a better understanding of how they can expand their own knowledge and success. I would highly recommend to anyone interested in the Hypnotherapy field to get themselves booked onto one of Bob’s workshops,you won’t be disappointed."
George Watson, Kingdom Hypnotherapy
"Bob Burns says that the first time you fully get the Swan protocol to work, “you will explode!” A big claim for a single protocol but he’s not kidding - this is a seriously powerful technique and you are doing yourself and your clients a disservice if you don’t have it. Bob is hypnotherapy royalty and his training is fantastic. I don’t think I’ve ever enjoyed a training as much, and Bob’s ability to work with a huge group, yet make you feel like you’re the only person in the room, is incredible. He is incredibly generous with his time and his training - if you are a new therapist just starting out this information covers everything you could possibly need to know, and I count myself very lucky to have attended. This was my first training with Bob, but I’m sure it won’t be my last!"
Vic Paterson, The Curiosity Space
"I took the 2-day training with Bob on the Swan technique. It turned out to be a game-changer for me.
Not only did Bob go into the finer details of the technique, but he also shared probably all of the knowledge that he has gained over many years in his craft, and the techniques and "tricks" that he uses in therapy, and outside of therapy. I would recommend this training to anyone who wants to gain a deeper understanding of therapy, hypnosis, life, techniques that will change your business and how you operate, and a greater understanding of who you are. Thank you very much Bob, I was not expecting such a transformational, eye-opening and funny two days".
Yours sincerely, Patrick Bradley, Hypnotherapist.
"After hearing a friend in Australia talk about what she referred to as a ‘mind-blowing’ technique used by her coach, I became intrigued by the Swan Protocol. My research took me straight to Bob’s sessions, which were stalled due to Covid. Luckily for me, the session was run soon after and online. We spent 2 days over zoom led by Bob Burns, the inventor of the Swan, with the help of Pete Dalton.
Bob skilfully and enthusiastically introduced us to the technique in a manner that suited me, the complete beginner very well. Admittedly, I had my doubts after Day 1 and was unsure I would be able to successfully use this. However Bob gently encouraged me to give it a go the next day and it worked. His style is encouraging, never forceful. It is obvious how much he actually cares that what he is teaching is in fact understood by the recipients. I must mention, being that it was the first time the workshop was run online, it was seamless, I would have thought they were experienced at it.
I look forward to practicing, and will happily attend another course led by Bob. Thank you immensely for the effort that went into these two days".
Suparna Malhotra
"I completed a 2 day Swan Protocol Workshop via Zoom recently. It was absolutely fascinating, with the hand movements and inner voice coming through. Bob Burns made the Workshop fun, and he conducted it with humour. The Workshop was very informative, and I would thoroughly recommend it. Prior to the Workshop, I was a chronic insomniac, since the Workshop, I have slept much better".
Alison Kennedy
"I attended Bob Burn’s two day Workshop. It was a content packed workshop, which not only instructed us on The Swan but also other aspects of his therapy. Bob is generous with his information as well as his time. It was a thoroughly enjoyable two days and I have no hesitation in recommending this as an excellent value, and enjoyable two day workshop".
Jane Clark -Clinical Hypnotherapist
"I attended this workshop knowing of Bob Burns and The Swan by reputation only. I was not disappointed. Bob kept me laughing and smiling while he forced knowledge into my brain almost by stealth (Sneaky is best!). Bob is very generous with his knowledge and experience and I learnt much more than I had bargained for. A fantastic way to spend a few days – I’d highly recommend".
Caroline Pett
"I enjoyed training with Bob Burns very much. What I liked best about Bob Burns’s approach to training is the light heartedness. Learning with him really is fun. More than that he brings out the joy in the process itself and his assurance that perfection isn’t necessary gives me the confidence to go out and use the protocols he taught. He also provides a solid track to run on so I know where I am going when I use his methods".
Julie Perks
Bob Burns hypnotised his first person in the early 70’s whilst merely pretending to be a hypnotist (something that scared the hell out of him!). Since then he has done stage hypnosis, street, impromptu and also uses hypnosis in the world of magic and mentalism where he works mainly in the corporate sector. He is also a working clinical hypnotist, seeing clients in his therapy rooms in Montrose, Scotland (the home of James Esdaile).
