25 Years On The Firing Line

The good, bad, and full-tilt crazy stories from the world of personal change, coaching, business, and therapy.

Nick Kemp, therapist, coach and trainer and creator of PCW (Provocative Change Works) lifts the lid on 25 years working within the personal development field. Discover Nick's experience and insights and the valuable take away lessons that you can apply.

For more than two decades, Nick Kemp has worked at the sharp end of personal development: running trainings, seeing clients, appearing live on radio, travelling internationally, and building the Provocative Change Works approach.

Along the way there have been breakthroughs, disasters narrowly avoided, hilarious misunderstandings, unexpected success stories and situations nobody could have predicted.

This live training lifts the lid on what really happens behind the scenes when you spend 25 years on the firing line.

Rather than presenting a glossy highlight reel, Nick shares the real journey: the people, the pressures, the difficult choices, and the moments that shaped both the PCW model and his philosophy of working with human beings.

Expect honesty, humour, and plenty of “you couldn’t make that up” moments along with the practical lessons they reveal.

Why this event exists

So much of the personal development world is presented as neat, tidy, and endlessly successful. The reality is far more interesting.

The most important learning often happens when things don’t go to plan: when a workshop derails, when a client request is unexpected, when time pressure is intense, or when personalities collide.

This training is an opportunity to step behind the curtain and see:

• what actually works in the room,
• what absolutely does not,
• and how to navigate unpredictable situations without losing your centre.

If you work with people or you’re simply fascinated by how change really happens you’ll gain insights you can use immediately.

This is a live training like no other.

Nick writes:

"For over 25 years, I’ve been working in the personal development field. It’s been a wild ride. And as next year marks 20 years since the creation of PCW, I’ve decided to tell the whole story, dating back three decades.

Rather than just celebrating the extraordinary success of the PCW model, this event lifts the lid on what really happened behind the scenes. I call it “The good, bad, and full-tilt crazy”, which feels like the perfect description for much of the journey.

This one-off live training will intrigue, provoke, and at times create much hilarity among the audience. As the old saying goes, “You really couldn’t make it up.”

What You’ll Hear About

• 1999: not just a Prince song, but my first introduction to the world of NLP
• Inside the NLP inner circle, the wild ride of assisting on courses, running certified trainings, and then running for the hills
• Happily departing the Society of NLP, meeting Steve Andreas, and running courses in San Francisco and Boulder, USA
• The creation of Human Alchemy products and global sales success
• The life-changing moment of meeting Frank Farrelly and Andrew T. Austin in 2004
• Hosting Frank in the UK and helping preserve his work for future generations
• Dealing with stalkers and obtaining legal injunctions to keep them at bay
• The creation of PCW and hilarious stories of time with Frank that changed my view of communication
• 26 weeks on BBC Radio, a baptism of fire working with phobic clients live on air
• Extraordinary success stories working with celebrities, children, and international athletes
• PCW for academics: 140 client sessions, 9 workshops, and tackling imposter syndrome and burnout
• Car crash trainings in Europe and the countries now on my personal “no-fly list”
• One-to-one clients, when things don’t go to plan and what those moments taught me
• The brightest and best inspirational people who’ve influenced my work
• Q&A on all of the above

What You’ll Learn

This isn’t just about stories. It’s also packed with practical insights you can use in your own work.

• How to structure and run live trainings, and sequence information online and in person
• The best tools in the NLP toolbox, and the ones that are pure smoke and mirrors
• My strategy for creating Human Alchemy products that sold worldwide
• The real art of conversational provocation, the engine driving the PCW model
• How to deal with stalkers and the steps to get a legal injunction
• The best strategy for appearing live on radio
• My template for working with sports professionals and celebrities
• How to identify good hosts for trainings, and steer clear of the crazies
• How to market, host, and run events that generate a real audience

Why Attend

This is a rare, live-only event, an unfiltered, entertaining, and revealing deep dive into the reality of life on the firing line in the world of personal change. It is unfiltered, reflective, funny, and sometimes surprising. Above all, it aims to offer something genuinely useful: perspective, reassurance, and practical wisdom drawn from experience that cannot be found in textbooks.

Nick writes:

"It’s been a wild ride, and I wouldn’t change any of it. The good, the bad, and the downright bat shit crazy have all been invaluable in shaping the work I do today".

Who this event is for

This one-off training is ideal for:

• coaches, therapists, counsellors, and change-workers
• trainers and facilitators
• people interested in communication, influence, and human behaviour
• anyone curious about the real story behind PCW and modern personal development

You do not need prior experience with PCW to benefit. Curiosity, openness, and a willingness to reflect are enough.

Logistics

The event will take place online over three weekly sessions in February.

Payment in full or a £70 deposit secures your spot at the current rate. We can offer staged payments contact info@aetherandalchemy.net for further details.