The Psychological Illusion Model online - register your interest

Register Your Interest for the next online Psychological Illusion Workshop with Jørgen Rasmussen.

Enter your details at the bottom of the page and we'll keep you posted with dates and offers.

Learn how to 'De-Hypnotise' your clients and help them more effectively with issues such as anxiety, depression chronic pain and trauma by helping them see through the psychological illusion it is based upon.

Jørgen Rasmussen shares his methods of effective therapeutic change and how to become a more effective agent of change and in this workshop you will:

  • Learn to go back to the first principles of change and simplify your change work
  • Discover how understanding the psychological illusion model can make change work more effective
  • Find out how the mindsets of some therapists can hinder their effectiveness and how to overcome these challenges

Drawing on over 20 years of therapeutic practice, Jørgen Rasmussen shares his approach to therapeutic change and his experiences working with difficult or ‘impossible’ clients.  This has resulted in him simplifying his approach and going back to the first principles of change. This has led him to develop what he terms the ‘psychological illusion model’ of change work.  He also shares his discovery about how many therapists can become more effective by getting out of their own way.

A Process of DE-HYPNOSIS

Stop people from 'hypnotising' themselves into problems!

It could be argued that hypnosis is about getting someone to fully absorb themselves into an imagined story…

  • Perhaps it's getting the person to fully absorb themselves into the imagined reality they have magnets on the palms of their hands pulling them together…
  • Or perhaps it's the imagined reality their hand were stuck to a table…
  • Or even it's the imagined reality that the person is strong and confident and able to cope.
  • Whatever the story they imagine, we know as hypnotists, that the more fully they become absorbed in these ideas, the more they will physically experience and manifest these things.


  • What if the reason someone was suffering with terrible anxiety was because they were becoming so absorbed in imagined "worst case" scenarios they were having real anxious responses?
  • What if someone was so absorbed in the imagined story of "I'm worthless" they started really feeling that way and were now depressed?
  • What if someone was so caught up in the thought "this pain will last forever and must mean I'm seriously ill" that chronic suffering was magnified.

Surely, one could argue they were falling for some very unhelpful "self-hypnosis"?

What if there was a way to pull back the curtain for people and help them discover deep insights about the way they have been hypnotising themselves?

What if you could ruin the illusion of their self-hypnosis in such a way that they no longer got absorbed into any of these unhelpful stories?

Jørgen's Psychological Illusion Model provides a way of doing this……

The First Principles of Change: The Psychological Illusion Model.

Jørgen believes that almost all psychological suffering is the result of people falling for some simple psychological illusions and misunderstandings.

“This is my conclusion after twenty years of full time practice, eight of them running an ‘impossibles practice’ where I would work with people who had not succeeded in various form of therapy, and did so with a no change no pay policy.”

Imagine walking in the desert, suddenly you see a snake in front of you. Immediately, your heart begins to pound, your palms get sweaty, the mouth gets dry, and you have catastrophic thinking about being bitten. Imagine that you able to stop and take a closer look….and when you do so , you realise that there is no snake….its JUST A ROPE.

The moment you see that the snake is a rope its game over, you have seen through a psychological illusion. All the physiological responses subside just from seeing through the psychological illusion.

Jørgen believes what people call mental illness such as depression anxiety, phobias, compulsions, PTSD and trauma etc. are mostly just variations of seeing a snake where there really is just a rope.

The psychological illusion model of hypnosis and change work is an elegant and systematic way of using thought experiments, hypnotic phenomena, games and stories to help people penetrate the illusions that are behind their unnecessary suffering.

The model has been developed through twenty years of client work plus intense explorations of various schools of hypnosis, classic and new code NLP, rational emotive behaviour therapy, developmental psychology, the three principles and both progressive and direct paths of meditation.

Jørgen is convinced that:

"Working in this way is the easiest, fastest and most generative way I have found to work with most clients most of the time".

Get Out of Your Own Way And Improve Your Effectiveness in Facilitating Change

In the workshop Jørgen will also describe another aspect of therapeutic work that is extremely important yet often gets overlooked in much formal therapeutic training. This is the therapists’ own mindset and beliefs. Jørgen believes that many therapists and coaches are often doing a second job that the client isn’t paying them to do.

From extensive experience as a therapist and a mentor to other therapists, Jørgen believes that many therapists ‘get in their own way’ and as well as focussing on the client, it’s as if they take on a second job of maintaining their own self image, and worrying about their own insecurities and beliefs. This takes up essential ‘bandwidth’ and can make a therapist anxious and preoccupied. Jørgen will teach how you can overcome this obstacle and reduce these tendencies and stay more present in the therapeutic setting where you can operate from flow states and be more fearless in your approach. One analogy Jørgen provides is that of ‘being hypnotic instead of just doing hypnosis’.

An Evolving Model of Change

The Psychological Illusion Model is constantly evolving as Jørgen, and others using the model, refine following real word use. In this training Jørgen will share his very latest thinking and experience of using the remarkably effective approach.

Please complete the form below if you are interested in forthcoming Psychological Illusion Model (PIM) workshops with Jorgen. We welcome people who are entirely new to PIM as well as those who want to return for an update and refresh on Jorgen's evolving PIM model (we also offer a discount for people doing a refresh).

Register Interest Form

Discover the most unusual but most effective strategy for personal change… ‘THE SWAN’

Register your interest for the next training with Bob which will be online on Saturday 26th and Sunday 27th January 2024 1pm-5:30pm each day. Register your interest using the form at the foot of this page and we'll keep you posted with an early booking offer as soon as we bigin taking bookings.

Take 5 minutes, watch below and find out why Bob Burn’s, ‘The SWAN’ is now actively used by therapists and healers in more than 85 countries around the world…

In this clip, Bob explains what the SWAN is… and how he deals with people when they first arrive for a session. Enjoy…

Want to learn how use the SWAN for you and your clients? SCROLL DOWN…

A Fantastic Online Workshop with Bob Burns

Bob’s work is inspirational, experimental and practical – all at the same time – a feat not many people manage. In these packed two days, Bob will share content covering hypnosis, the Swan protocol and some other areas covering the exploration of consciousness that he has not shared very often until recently.

What will be covered in the Swan, Hypnosis and More workshop?

In this content-packed workshop you will learn:

  • The perfect consultation – Bob’s template for each session which he calls the Wall. You will possess the full and complete knowledge of its power, AND be shown how to deliver it in a full consultation
  • The Swan – Bob has developed his unique and effective Swan protocol which is used by therapists across the globe. This is a way of making instant contact with the subconscious in a fully wakened state without hypnosis, as well as being a perfect complement to any hypnosis session. This is an effective technique for change with clients as well as for yourself.

Plus Bob will share:

  • Bob’s formula for handling any given challenge by any member of the public in either the therapy room, street or impromptu situation.
  • A fail-safe way of demonstrating hypnosis in a group setting.
  • Bob’s Smoking Cessation Protocol which has proven to be hugely successful.
  • Doctors referrals. The exact approach and wording that Bob uses to get doctors referrals.
  • Bobs’ colour protocol which he uses when working with sports people and those wanting to improve performance.
  • Pendulum Power. Bob will reveal the real fascinating facts of ‘Chevreul’s Pendulum’ and reveal why different parts (real or imagined) within the subconscious can agree but also argue with each other!
  • Mentalism in Hypnosis – Bob will share some tools and techniques which cross over from mentalism to hypnosis and can be used in the therapy room.
  • Lucid dreaming. Bob will share how he uses Lucid Dreaming techniques and teaches how you can too and why you would want to.
  • The most important therapy questions answered.

Find out more about what will be covered at the workshop:

The Perfect Consultation

The door opens and a stranger walks in…. to be met by another stranger. One is a nervous client, the other a therapist, who can ‘go with the flow’, but that is only because they own and are highly trained in: a process. A magical template which takes them from station to station in an incredible journey whereby the client now possesses no more nerves. Rather in their place is now the knowledge that this is indeed the therapist. This is the one who is about to help them. And not just because this therapist knows exactly what to do and say, but also how to deliver these skills in this… ‘The Perfect Consultation’

And in order to possess The Perfect Consultation one has to know how to break down ‘The Wall’

The Wall is a total and complete description of the consultation Bob Burns has built up in his therapy room in over 40 years. It has been said by many full time therapists around the world that if a new student only learned:

The Bob Burns Wall Template … they could literally walk into a therapy room and begin healing patients (something Bob does NOT advocate!). However, it is taught in such a way by Bob Burns himself that all students will possess the full and complete knowledge of its power, AND be shown how to deliver it in a full consultation. The student will leave with every single word (hard copy) Bob uses and his entire repertoire exactly the way he presents it.

The Swan

A full demonstration will take place of The Swan Process. Bob will reveal how to make instant contact with the subconscious in a full wakened state without any form of hypnosis. He will also revea why The Swan is NOT an Ideo-Motor Response.

Bob will explain and demonstrate every single word, movement and hesitation (and why) of how The Swan should be presented. Students will leave with the hard copy of every ‘little difference that makes the big difference’ with regard to the presentation of the Swan. And yes, this will be workshopped by the students during the 2 days, giving them the knowledge and confidence to deliver this fascinating process for the rest of their lives.

Five Point Rebuttal Formula

Designed by Bob Burns in the 80’s this is a full formula whereby the therapist can handle any given challenge by any member of the public in either the therapy room, street or
impromptu. This ensures the hypnotist will never fear any challenge from any person with regard to their hypnotic skills. Bob will demonstrate this in full so that you will be able to use it thereafter.

Group Presentations

Here the student will be shown how to story-tell, how to test the audience for both imagination and response tests. Students will also be shown how to demonstrate hypnosis (or the power of suggestion) where there can be NO failure. And of course Bob’s now world famous teaching of ‘how to present a simple business card’ in a way the recipient will never forget you!

Smoking Cessation

Bob has never had a desire to charge high monies for his therapy, and yet his fees for Smoking Cessation are among the highest in the UK. This is for a very important reason, which will of course be fully explained. He believes his record in Smoking Cessation can sit with any other therapist anywhere in the world. A full demonstration of The Bob Burns Smoking Cessation protocol will be provided as will a full ‘evidence based’ breakdown of the facts and treatment behind cigarette smoking over the last 20 years.

Doctors Referrals

Bob will explain the method he uses to make contacts with doctors and how to gain referrals (copies of letters will be included).

Colour Protocol

Bob works with some of the finest marksmen, snooker players and golfers in the world (including World Champion and ‘The Open’ winners). Here he will show his complete consultation on exactly what he does with each one.

Pendulum Power

Bob will reveal the real fascinating facts of ‘Chevreul’s Pendulum’, in ways that Cheveul himself probably never considered possible! In this exercise Bob reveals WHY different parts (real or imagined) within the subconscious can agree but also argue with each other! But in the hands of a therapist who understands…. mini miracles can seem possible! This WILL make you giggle! And maybe squirm just a little….

Mentalism in Hypnosis

As a fulltime professional stage hypnotist and mentalist/magician over many years Bob will be revealing several of the very best things that crossover from mentalism to hypnosis, including work he uses in his actual therapy rooms. At the end of this section the students will have that ability and the knowledge in how to present these. This is something you WILL use, again and again and again!

Lucid Dreaming

You spend a third of your lives asleep. And it is in this state where some of your finest work can be done. Bob has been a Lucid Dreamer for most of his life and in this workshop Bob will speak about what he does.

The most Important Therapy Questions Answered

Bob will also honestly answer what he considers to be 6 of the most important questions any therapist could ask, and needs to know!:

Do I NEED to talk to the Subconscious
If I fix them will they stay fixed
Do they need to be in hypnosis for me to help them
Do scripts work (one of the biggest arguments in hypnotherapy)
Do I need to do phenomena in the therapy room
Is it true that a somnambulists (someone who enters hypnosis easily) gets fixed better than a non-somnambulist

Register Your Interest

Fill in the details on the form below and as soon as we open bookings for the Jan 2024 workshop, we will be in touch with details and early booking offer.

Register Interest Form

Learn an exciting approach to rapid therapeutic change

Register your interest for the next course using the form at the foot of this page and we'll keep you posted as soon as details become available.

Integral Eye Movement Therapy (IEMT) is an emerging area of therapy that focuses on rapid therapeutic change

Integral Eye Movement Therapy (IEMT) is an emerging area of therapy that focuses on rapid therapeutic change. Developed by UK therapist Andrew T. Austin, IEMT is designed to explore and address undesired emotions and identity imprints. It aims to answer the question, "How did someone learn to feel the way they do?" and create the possibility of introducing appropriate change in clients' emotional lives.

The process involves teaching clients resources and skills while they are experiencing the problem state. This approach enables clients to be more present and stay out of negative past imprints. Practitioners who use IEMT consistently report success in creating change where other approaches have failed.

At the core of IEMT is the identification and management of the five major patterns of chronicity. These patterns are behavioral patterns that can prevent healing and make it challenging for individuals to find the right help, despite the best efforts of change work professionals. Using IEMT, practitioners can help individuals identify and address these patterns, leading to more functional adaptation in their lives.

Roni Matar Discusses the IEMT Certification Training

IEMT Practitioner Training

The IEMT Practitioner training program is designed to help practitioners learn how to use the IEMT modalities effectively in client work.

The training comprises various exercises that are aimed at teaching the practitioners to learn how to identify emotional and identity imprints, physiological state accessing cues, and the patterns of chronicity.


The training is 16 hours in total and comprises the following eight modules:

Module One: Neurology & The Limbic System, How to start an IEMT session.
The Brain and IEMT, how the Limbic System functions, and how to start an IEMT Session.

Module Two: K-Pattern & Calibration
Dealing with emotional imprints, and knowing how to calibrate for maximum efficiency.

Module Three: The Patterns of Chronicity
The 5 Major Patterns that stop people from changing with time, and how to deal with them.

Module Four: The Lynchpin & Addressing PTSD with IEMT
Exploration of PTSD elements, and the living death metaphor.

Module Five: Core Identity Markers
Discovering the relevance of the use of pronouns when clients are talking about their problems

Module SixMore Identity Markers Going deeper into more elements of identity and how to deal with them

Module Seven: Physiological State Accessing Cues - PSACs
Identifying physiological markers that clients present, and utilising them to create change

Module Eight: More PSACs and other applications of IEMT
More on the physiological markers, in addition to other applications of the work. 

Please note: the modules may not be adhered to strictly in this order as the material will be orientated specifically around the group leaving room for flexibility and individual training needs.

IEMT Advanced Practitioner Training

The Advanced Practitioner training program is designed to help practitioners deepen their understanding of Integral Eye Movement Therapy (IEMT) and elevate their approach beyond simple techniques to a more refined working mode.

The training comprises various exercises that are aimed at enhancing the practitioner's ability to perceive the deeper structures of communication from their clients and devise more targeted interventions for swift and effective change.


The training is divided into 8 modules of two hours that are as follows:

Module One: State Fractionation and Problem Frames
Moving beyond simple symptom suppression and into creating greater generative change.

Module Two: Rethinking The Three Pillars & State Chains
Evaluating when the presenting problem is actually the client's attempted solution and coping behaviour and what to do about it.

Module Three: Modelled States & Visual Fields
Not all problem states are innate, some run in the family and are learned from others.

Module Four: The Patterns of Chronicity Revisited
An examination of what drives The Patterns of Chronicity and resolving this at the source.

Module Five: PTSD & the 15 Different Kinaesthetic Positions
A re-evaluation of the response set that practitioners think of as "trauma."

Module Six: Core Identity Elements: Wants, Needs & Lacks
Why are you the way you are? This module might help answer some of the enigmas behind behaviours of identity.

Module Seven: Application of IEMT to Constellations and Family Dis-Organizations
Families are a complicated business and undesired emotional triggers are everywhere. Here's a way to address some of this.

Module Eight: Personifications, Phobias, Pain & Tinnitus
Applications of the work to some common problems.

Please note: the modules may not be adhered to strictly in this order as the material will be orientated specifically around the group leaving room for flexibility and individual training needs.

Who Is This Training Ideal For?

Coaches, Therapists, Social Workers, NLPer’s ,and individuals who want to create personal change in their lives and the lives of others.

About Roni Matar

Over the years, Roni has trained and coached over 6000 individuals in various areas such as Emotional Management, Problem Solving, Coaching & Change Modalities, Sales, Business Development, Communication, and numerous other topics. Roni helps coaches and therapists create more efficient and accurate results using a combination of different techniques.

Roni Matar obtained a Bachelor of Science degree in Biology and spent seven years working in the sales and training of medical equipment before shifting to the personal development field. In 2013, he began his transition into personal development and gained expertise as an advanced practitioner and trainer of various modalities that include PCW, Social Panoramas, Mental Space Psychology, Metaphors of Movement, IEMT, NLP, and Hypnosis.

Register Interest Form

Following a fantastic workshop, we are planning the next Lucid Dreaming workshop with expert Lucid Dreamer Hayden Ebert. This will be a great opportunity to explore the wonderful world of Lucid Dreaming.

Sign up here to keep posted with the details and dates for the next Lucid Dreaming workshop and to get the special offer booking rate.

Register Interest Form

Have You Ever Wanted to

  • Find out what Lucid Dreams are and how they can benefit you?
  • Learn proven techniques to stimulate Lucid Dream states?
  • Learn how to make the most of Lucid Dream states?
  • Kick off the process of becoming a lifelong Lucid Dreamer?

Lucid dreaming is a skill and like any other skill it can be developed and Hayden will teach you how in a safe and supportive environment.

Did You Know That There Are Many Benefits of Learning to Lucid Dream?

These Include:

  • Learning first hand that you are MUCH more than just your physical body
  • Experiencing first hand a true alternate dimension of reality
  • Experiencing the true joy of FLYING
  • The ability to visit far off destinations… or even planets!
  • The ability to communicate directly with your own subconscious
  • To communicate with people impossible to do so in physical reality such as deceased loved ones or celebrities
  • To experience the exhilaration and freedom of being in a playground of the mind where all physical limitations are removed!

What is a Lucid Dream?

A Lucid Dream is much different from a normal dream, it is a hybrid state of consciousness in which you have full waking awareness within the dream state. You have full rational thinking and can direct the course of the dream whilst still within it.

Nothing can compare to the clarity that can be achieved within a Lucid Dream… often Lucid Dreamers report that the state feels ‘More real’ than waking reality!

What Does the Lucid Dreaming Training Involve?

These trainings are highly experiential which is necessary to develop the mental tools and techniques to become a proficient self-sufficient lucid dreamer. Training s consist of a mixture of teaching, experiential group exercises, exercises to practice alone and support sessions.

When you undertake this training, you can be confident that you will be laying the foundation to become a regular lucid dreamer and you will be learning in a supportive environment from a trainer who has been lucid dreaming for 3 decades. This can be the start of a lifelong practice that can bring you many benefits and enjoyment.

Sign Up Now

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