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Provocative Change Works (PCW) One Year Student Training and CPD Modules

Influenced by his work with Frank Farrelly, Nick Kemp has developed the distinctive and effective Provocative Change Works (PCW). Whether you are a coach, therapist, trainer, communicator, business person, or anyone who wants to personally develop Provocative Change Works can provide a valuable model of communication and change. Imagine how useful it would be to:
  • Increase your flexibility when working with people
  • Develop your ability to elegantly reframe people and move people out of their ‘stuck’ thinking
  • Enhance your ability to bring about change conversationally
  • Build more provocation and humour into your communication and client work
  • Learn and develop with a supportive group of like-minded people
And much much more….. This course is for people wanting to study the PCW model online with Nick Kemp. The course will start in October 2020 and run until Sept 2021. The course will be run in quarterly modules covering all aspects of the PCW model. These taken be taken as a whole or individually. Each quarterly module consists of three online workshops via Zoom. Each workshop will run from 10am -3pm including breaks and usually will be on the second Saturday of each month. In between modules there will be homework assignments. These online group sessions by zoom each month will cover various aspects of the PCW model and will involve a mixture of teaching, discussion, demonstration and practice. Students who are not able to make a particular date will get a copy of the recording to watch later. Between workshops students will have access to a private Facebook group to share feedback and facilitate discussion.

Provocative Change Works Certification
and Continuing Professional Development

Each quarterly module can be taken as a standalone module and form part of ongoing CPD. If all four modules are taken then this can contribute to one of three levels of formal Provocative Works Certification:


  • PCW Student Certification
  • PCW Practitioner Certification
  • PCW Advanced Practitioner Certification

An overview of each module is provided below

Precise content may vary and be tailored to each particular cohort.

Module 1 (October 2020 – December 2020)


Content includes:

  • An introduction to Provocative Change – overview
  • The Art of working in a conversation manner and use of psychoeducation in client sessions
  • Getting fluid with the 27 PCW stances and learning how to combine these for effective client work
  • The voice tempo exercise
  • Watching and deconstructing PCW sessions

Dates of the Online Workshops for Module 1:

Saturday 10th October 10am-3pm

Saturday 14th November 10am-3pm

Saturday 12th December 10am-3pm

Module 2 (January 2021 – March 2021)


Content includes:

  • The use of hypnosis in PCW, how to construct and deliver effective hypnotic work
  • Working in “the here and now” using improvisation and ignoring too much unhelpful analysis
  • How to deconstruct client problem states and determine the “drivers” that create and maintain the problem state
  • Determining “the ingredients” that make the problem the problem
  • Combining and sequencing stances to address client issues
  • Changing feeling states and how to use fractionation in sessions

Module 3 (April 2021 – June 2021)


Content includes:

  • Exploring Frank Farrelly’s Provocative Therapy, behind the scenes with unreleased footage
  • Metaphor elicitations and challenges
  • Learning how to map and time frame a client session, so they can listen back “in the here and now” and get maximum benefit from the session

Module 3 (July 2021 – September 2021)


Content includes:

  • How to run a client session and set the frame for client work
  • How to work with groups using PCW
  • Using PCW in a business context
  • How to deal with problem clients

Who should apply and how to apply

This training course is ideal for anyone who wants to enhance their conversational change skills and to understand how to use the art of provocation to stimulate change in any environment.

Due to the range of certification possibilities the training is suitable for anyone with no previous PCW experience as well as those who have experience of PCW. The training is valuable in a wide range of contexts including, therapy, coaching and change work, business, communication and personal development.



The cost for booking all four modules together i.e the whole year is £1000.

The cost of booking each individual module is £297.

(If you are interested in discussing a payment plan please contact us )


Full Year (4 Modules)

Module 1

Module 2

Module 3

Module 4

More About Provocative Change Works


Watch Nick describing the use of the terms provocative in PCW.

Provocative Change Works consists of three approaches to shift clients from “a stuck state” to a more fluid state, allowing for greater freedom and choice. This conversational way of working requires the practitioner to pay close attention to client responses, whilst maintaining their own excellent state control.

These are:

  • Provoking or stimulating client responses by verbal and non verbal interactions
  • Using non-specific or indirect Hypnosis and metaphor explorations – to create “fluid states” for the client. Eliciting and challenging metaphors
  • Time Framing – Promoting new ways of moving through time and space.

The practitioner deliberately provokes (calls forth responses from) the client by adopting different discrete stances, which stimulate the client into new ways of thinking and feeling. The practitioner seeks out resistances in the client and then approaches most what the client seeks to avoid in the discussion, and identifies the client’s “blind spots”, using a great deal of humour and by working in an improvised manner.

Great use is made of “sensory rich language”, and the full expression of this, to engage the client, and thus take them on a journey outside their existing beliefs and experience, to a new sense of freedom. The practitioner works in a multi layered way without the limitations of some conventions found in many talk therapy approaches, such as removing the impression of “formal therapy as much as possible from the interaction.


This is a certificated course as a “PCW student” For those who have already got a PCW practitioner certification, this additional certification will bump them up to being one of the first advanced PCW practitioners. This is for a small group only and is possible due to the lack of live training opportunities at present. This will also be the only current opportunity to advanced PCW practitioner certification.

PCW Certifications

There are currently three levels of PCW certification

PCW Student Certification

The PCW student certification is for those who want to explore the PCW model, but don’t necessarily want to use the model as a coach or practitioner. PCW Student certification can be achieved online attending the online one-year course. PCW students will have awareness of the key aspects of the PCW model including the following
  • 27 PCW stances
  • The use of hypnosis in PCW
  • The importance of time framing for effective client change
  • Using the voice tempo exercise
  • Attending the 12-month online training
  • The art of provocation, psychoeducation, and manner in sessions
  • The difference between standard coaching and provocative work
  • An introduction to Frank Farrelly’s work
  • Working with anxiety related issues

PCW Practitioner Certification

PCW practitioner is for those individuals who want to use the PCW model to work with clients either in coaching, therapy, business, or personal change. Previously this certification would only be granted with a ten-day live training and successfully presenting client case studies. With covid 19, I have had to review the practicalities of running live trainings, so am now offering certification for people attending the one-year PCW online group training as well as sufficient 1 – 1 deep dive sessions. This is the material covered for this level of certification
  • Ability to use provocative stances and understand stance implications
  • Awareness of core provocative exercises and ability to incorporate exercises with icon card
  • Ability to demonstrate Voice Tempo Exercise • Ability to demonstrate Arm Relaxation exercise
  • Ability to use nonverbal skills to assist in changing states
  • Ability to demonstrate the Integration of hypnosis and provocation elements with ease
  • Ability to improvise and grasp key improvisational skills in client sessions
  • Ability to use PCW spinning feelings to change client states
  • Voice training and inflection skills
  • Ability to identify and use language patterns to NLP Prac standard
  • Ability to use suggestive predicates to direct client attention
  • Ability to identify and explore metaphors in conversational language
  • Advanced hypnosis awareness and usage of Ericksonian patterns
  • Ability to create and record 5 minute hypnosis induction for specific client needs
  • Ability to use all provocative stances with ease and understand the stance implications
  • Identify drivers for behaviour and recognize problem patterns in clients
  • Review an existing PCW client session on video and write up commentary detailing elements of PCW approach used during this session
  • Structure client session from initial contact to follow up sessions
  • Strategic thinking exercise
  • Using Fractionation in client communication
  • Demonstrate fluidity with all 3 aspects of PCW
  • Provide case studies of working with clients
  • Ability to work with live client with supervision
  • Ability to use stories/metaphors at advanced level
  • Produce Feedback CD for client using client notes & session information

Advanced PCW Practitioner Certification

This is a new certification for those who have completed practitioner level training. This is a higher skill level and the evaluation is usually over a 12-month period. This is what is included
  • The ability to deconstruct client problems and offer multiple solutions using different aspects of the PCW model
  • Eliciting and challenging client metaphors to assist with effective change
  • The use of Human Alchemy sound combinations to affect client change
  • Advanced hypnosis – catch all patterns in client work
  • Using the visual medium in accelerating client change
  • Creating a new bespoke PCW exercise to illustrate an aspect of the model
  • In dept deep dive sessions and case studies with real clients
  • Advanced fractionation work with clients
  • Submitting 6 client cases for evaluation
  • The ability to work in the here and now at an advanced level
  • Advanced psychoeducation when working with clients in a conversational manner
  • Completion of an agreed project over a 12 month period using PCW skills for evaluation

More about Nick

Nick Kemp has been involved in the field of personal change for over thirty years, having studied many forms of communication and personal development, including Hypnosis, Provocative Therapy and NLP.  Between 1980 and 1998 he taught workshops on personal development. Nick works on a group and individual basis for professional and personal work. He runs a successful private practice, and also provides business trainings to companies by appointment. In 2004 Nick Kemp met Frank Farrelly, (creator of Provocative Therapy and influence on the creators of NLP) and began an intensive training with him to become one of a very small number of Farrelly internationally approved Provocative Therapy Trainers.

Nick and Frank became firm friends, co presenting at Provocative Therapy events as well as spending far too many hours watching classic movies at Nick’s home cinema in Leeds, West Yorkshire. Nick set up The Association for Provocative Therapy (AFPT), and released “Provocative Change Works for Phobias”, which was the first of a number of DVD sets with commentary from Frank Farrelly himself. As well as teaching classic Provocative Therapy (PCW), Nick has created his own Provocative Change Works approach which he teaches internationally as well as with private clients.

In 2006 Nick was a guest for 26 consecutive weeks on BBC Radio working with clients live on the air. Individuals would be invited to contact the show, and Nick would then work with them and they would then report back, all within the one hour time frame of the show itself.  In recent years he runs in house trainings for business as well as his own Provocative Change Works trainings for the public in Asia, USA and Europe


Nick has contributed a chapter on Provocative Change Works to “Innovations in NLP ” published by Crown House Publishing where he outlines how this approach can be used to produce lasting client change.  He also contributed to Steve Andreas’s “Transforming Negative Self Talk” explaining his voice tempo exercise for resolving anxiety problems. In 2013 he created the first ever PCW practitioner piloted to medics in Japan interested in his work.

As well as providing face to face PCW training workshops, in 2016, Nick started a unique one to one PCW development platform which provides training, coaching and support for those wanting to use PCW in their work.

Presented by Nick Kemp, creator of the Provocative Change Works model

The PCW model works equally well in coaching, personal development, business and therapeutic contexts. Provocative Change Works is all about excellence in communication and at the heart of this approach is finding what works in real life in a conversational jargon free approach. This is an interactive, fast paced training with an emphasis on discovering the difference that makes the difference. I’m currently teaching PCW in 15 countries around the globe.  

What People Are Saying

“After a successful early season, the help Nick had given me really came to fruition on the day of the 2014 Commonwealth Games Trials. I was approaching the most significant race of the weekend, where the outcome would determine whether I would or would not be selected for Glasgow 2014. The pressure was intense, weather conditions were far from ideal and added to that I was tired having already run three top level races that weekend. I believe that ordinarily and without Nick’s help I would have “gone to pieces” in that situation. Instead I ran a lifetime best time of 23.94, breaking through the elusive 24.00 second barrier to land on the podium. Five days later I was officially selected for The XX Commonwealth Games – Glasgow 2014. “

Lucy Evans – International 100m, 200m and 4×100m relay athlete

“Nick has been a game changer for me! I 100% percent would not be able to perform like i do now without his help”

Michael Asumadu – Sakyi – Professional boxer

“Thank you for all your help – I couldn’t have done it without your help – You can now stand up in a room and say that your methods and techniques got this fat wheezing bloke across the channel, and I’d back you up 100%.”

Pete Windridge – France (Client coached to swim The English Channel)

From Fellow Professionals

“You are totally disarming and beyond formalisation. There is ease and naturalness about you and you make people relax really quickly. You got the power man!”


“What a guy. What a guy. And he’s got a heart of 144 carat gold!”

Frank Farrelly – the creator of Provocative Therapy

“Do you know Nick Kemp? – (he is) exceptionally bright, and I have immensely enjoyed communicating…The kind of exchanges that I have been having… are the kind of activities that I think can really advance the field.”

Steve Andreas – Author, Therapist, NLP Developer

Steve is one of the most respected names in the field of NLP, constantly developing the field, training and coaching professional therapists and publishing many books on the subject.

“I’ve watched the work of Fritz Perls, Anna Freud, Carl Rogers, Moshe Feldenkrais, Alexander Lowen, and a few more of the “names” in the psychotherapy field. Your clinical work surpasses some of them now, at a comparatively young age. Given your passion for clinical learning, love of people and creative spirit, I suspect I’ll be dropping your name onto that list of recognized “names” in the psychotherapy field one day.”

Frank Bourke Ph.D – University and Researcher London University

Dr. Bourke is the Executive Director of the NLP Research and Recognition Project and Coordinator to the NLP Community. A Clinical Psychologist trained in research at the Institute of Psychiatry in London, earning his PhD in 1973. A masters in Clinical Psychology from St. John’s University in 1968.