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Join expert trainer Roni Matar for an exploration of this fascinating area.
Book now to get the special launch price of just £200. This price will be available just for a few days!
Have you ever wondered why some relationships feel effortlessly supportive while others feel like an uphill battle? The answer isn't just in what people say or do, it’s in how your brain maps them.
We invite you to join Roni Matar for a transformative training on the Social Panorama Model. This groundbreaking Mental Space Psychology tool reveals the unconscious 3D map you’ve been using since childhood to navigate your social world. By making this "invisible landscape" visible, you gain the power to reshape your relationships, your self-confidence, and your life.
Human beings are wired to simplify complexity. To survive, our brains take "flesh-and-blood" people and turn them into personifications, mental diagrams placed at specific heights and distances in the space around us.
"Relationships are no longer uncontrollable phenomena, but the products of unconscious processes. Once you understand the map, you can change the territory."
This training is ideal for:
No prior experience with the Social Panorama Model or NLP is necessary.
Book now to get the special launch price of just £200. This price will be available just for a few days!
Roni Matar is a seasoned coach and trainer with expertise in personal development, emotional management, and relational dynamics. Leveraging methodologies such as IEMT, Metaphors of Movement, NLP, Mental Space Psychology, and Social Panoramas, Roni has guided thousands of individuals to achieve clarity and success. His engaging teaching style ensures a rich, interactive learning experience.
Book Now For The Early Booking Rate. A deposit secures your place.
People tend to really change when they have a deep embodied insight....
Join change worker, trainer and author Jørgen Rasmussen, with over 25 years of professional client work, for this four part workshop on creating the conditions for insight and change.
Jørgen writes:
“One key insight for me after 29 years of client work is the realisation that people tend to change when they have an insight.
These are the moments where the clouds part and something clicks into place. When they see something new, have an aha or a shift in perspective.
An insight is a fresh new thought backed by a felt sense. People can have intellectual insights, but that’s quite different than a felt realisation. With the latter there is a feeling of lightness, often a sense of relief and a sweetness”.
There is a marked difference between a client having an intellectual understanding of an issue versus a client having an insight - a fresh new thought backed by embodiment or felt sense.
Renowned therapist Milton Erickson used to say that the job of the therapist was to provide “the weather”, that ism to create the conditions within which insight and change can occur.
It’s about how you can create a context so that your clients are more likely to have life changing insights. We can’t force insights or will them into being, but we can create conditions for clients to be more “accident prone”, that is, open to new and often unexpected insights.
And it is not limited only to the client. As a change worker you can also become more 'accident prone' and gain more fresh insights for yourself during client sessions and in life in general.
It’s about working with intent, framing, ways of listening, and cultivating a state of mind which is prone to insights.
This is not a course about techniques, formats or methods. It’s about how to help your clients and yourself to have more insights.
As a result, practitioners often find they can:
Because insight is where it’s at. People can change during sessions that emphasise techniques and formats, but for the most part, only if they see something new that connects to felt sense.
Therapists such as Stephen Bacon point to research that demonstrates that specific therapeutic techniques and methods have no inherent value and that simply being a ‘technician’ relying on a particular set of tools and techniques as the basis of providing change and insight is misguided.
This seminar is an opportunity to go from being a technician to being someone who artfully knows how to show up and interact in a way that makes both you and your clients accident prone to insight.
This course is about learning to show up and interact in such a way that both you and your clients are more likely to have fresh insight when working together.
Watch Jørgen Discussing The Workshop
Most therapists and coaches recognise the moment when something genuinely shifts for a client. It is often not when they receive good advice, learn a new strategy, or understand an idea intellectually, but when they see something new for themselves.
This workshop explores insight as the quiet but powerful engine of real change and how you can contribute to creating the conditions for change and helping your clients to become more ‘accident prone’.
Across many approaches to change including psychotherapy, hypnosis, NLP, and insight-based work, there is a recurring pattern. People tend to remain stuck as long as their current thinking looks real to them. When a fresh perspective emerges, behaviour and emotional experience often reorganise naturally and often without effort or force.
This workshop will be of interest if you:
Participants may leave with a clearer understanding of how change really happens, a lighter touch in sessions, and a renewed trust in insight as a natural human capacity rather than something that needs to be manufactured.
Please note that this workshop is not exclusively aimed at people who have studied Jørgen's Psychological Illusion Model (PIM) and is open to all who are involved in helping others (and themselves) gain real deep embodied insight.
The workshop will take place over four 90 minute live online sessions which will include live exercises, demonstrations, experiments and tasks to be done between sessions.
The workshop will take place over four sessions on 4th, 11th, 18th and 25th March 2026. Each session will run from 6pm to 7:30pm (approx) UK time.
Book now for the early booking rate (payment in full or £70 deposit now and the balance by 1st March secures your place at that rate).
"I'm looking forward to studying Jørgen's work again, again, and again. I use his work every day with clients and achieve amazing results. Since starting to work with PIM, I don't advertise anymore; I get all my clients through word of mouth. I will be studying everything thoroughly. I highly recommend anyone working with people to study PIM.”
Peter Jakobsen - Hypnotherapist and Metacognitve Therapist and a PIM-ist
"Anyone serious about leading their clients towards meaningful and lasting change should consider training with Jørgen Rasmussen. And it goes without saying that Pete Dalton is hosting one of the best platforms for change workers through Aether and Alchemy, making it an excellent resource for professionals in the field".
Thomas Wood
“It was Jørgen's books, which I discovered by accident, that sparked my desire to discover more. I signed up for his weekend seminar in search of personal transformation techniques that were different and outside the box, in order to resolve myself and others. But what I discovered was quite extraordinary. My experience was truly life-changing, embodying a knowledge that goes far beyond the intellect.
Jørgen's commitment to this model, which he has created throughout his practice, is evident. The stories he introduces are countless and each one has a real purpose. I recommend this experience in Aether and Alchemy without any hesitation".
Natasha Gallo, Clinical Psychologist
Jørgen has worked professionally as an agent of change for over twenty five years.
He is the author of the books “Provocative Hypnosis” and “Provocative Suggestions” which have been widely acclaimed.
John Grinder (co-creator of NLP) says of his work… “This is the stuff of genius”.
For eight years, Jørgen ran what he describes as an ‘impossibles practice’. Working with those whom all other therapists said, "couldn't be helped".
The Psychological Illusion Model (PIM) is an evolving model. At this event Jørgen will share his latest thinking about PIM and how he has subsequently refined and simplified his approach over the years, so that it is simpler and more effective and more transferable to other contexts.
Jørgen’s work draws on a number of influences including: hypnosis, NLP, meditation and eastern and western approaches to psychology. He is also an experienced self defence instructor.
P.S. If this appeals to you, you may also be interested in Jørgen’s forthcoming flagship Psychological Illusion Model Training in April 2026.
Register your interest for this fascinating online workshop with expert trainer Roni Matar.
Have you ever wondered why some relationships feel effortlessly supportive while others feel like an uphill battle? The answer isn't just in what people say or do, it’s in how your brain maps them.
We invite you to join Roni Matar for a transformative training on the Social Panorama Model. This groundbreaking NLP tool reveals the unconscious 3D map you’ve been using since childhood to navigate your social world. By making this "invisible landscape" visible, you gain the power to reshape your relationships, your self-confidence, and your life.
Human beings are wired to simplify complexity. To survive, our brains take "flesh-and-blood" people and turn them into personifications, mental diagrams placed at specific heights and distances in the space around us.
"Relationships are no longer uncontrollable phenomena, but the products of unconscious processes. Once you understand the map, you can change the territory."
Space for this deep-dive into social cognition is limited. If you are ready to explore the 3D construction of your social reality and gain a level of influence over your life that few ever achieve, we want to hear from you.
Be the first to receive dates, venue details, and early-bird registration links by registering using the form below.
Find out more and register your interest using the form below and we will keep you posted with release dates and early booking offers.
Scientific Psychology believes that it is the climactic practice of mental health and that preceding healing practices are rooted in superstition and primitive assumptions. In actuality, every culture has included gifted healers who independently discovered the apex practices of change and transformation. These “therapeutic wizards” attributed their successes to their mastery of the “secret knowledge” or gnosis. Aldous Huxley, in his book, The Perennial Philosophy, documented the existence of such healers and explored the secret knowledge that unites all their practices.
A spirituality-infused constructionism is a modern, Western version of this tradition. This workshop begins by reviewing the historical roots of secret knowledge, and then demonstrates how these perennial principles can be integrated into psychotherapeutic practice.
Lineage: Understand how a Gnosis-informed practice differs from standard psychotherapy. Recognize how transforming one’s exoteric practice into an esoteric one is possible and embrace the resulting benefits. Feel as if one is a member of an ancient lineage and how that supports both your case conceptualizations and your interventions.
Experiential: The workshop is based around six experiential exercises, each of which illustrates a significant aspect of secret knowledge and spirituality. Some of these interventions will be extant psychotherapeutic practices; however, the way they are introduced and explored will reveal how they relate and lead to gnosis.
Deconstructionism: Conventional psychotherapeutic practice is based on shared Western assumptions about what is real and what is unreal. Access to secret knowledge requires identifying assumptions that covertly mask the truth and deconstructing them. Berger and Luckmann, noted social constructionists, argue that human suffering is universal and real but that cultures construct unique explanations for the suffering. Understand how these arbitrary constructions limit interventions and lock practitioners into a minimal range of therapeutic possibilities.
Spirituality: The Perennial Philosophy and the Secret Knowledge also have the goal of personal liberation, compassion, and access to the ground of reality. This goal of realization and gnosis is paradoxically related to the freedom and apparent chaos of a fully deconstructed sense of social reality. Paul Tillich, noted existential theologian, worked to update the Perennial Philosophy for modern, Western culture and developed an approach to spirituality that is available to all individuals—from the overtly spiritual to atheists to the undefined. The workshop reviews Tillich’s work and shows how to integrate it into a modern practice of psychotherapy.
Participants: This workshop is designed for all psychotherapists and related healers (coaches, case managers, counselors and facilitators). These ancient principles are designed to fit numerous types of structured and unstructured situations and can be easily adapted to different environments.
Interventions: While specific interventions will be taught and experienced, the emphasis will always be on understanding the fluid nature of therapeutic reality and how to design rituals that maximize client fit, expectations and beliefs. Faith in the inherent power of psychotherapeutic techniques is a misconstrual and one of the chief targets for deconstruction. Healers must do something - literally make interventions, but embracers of gnosis understand that almost anything can be therapeutic if it is framed correctly.
Altered States: Constructionists are expert at understanding how cultures and individuals create realities and the assumptions at the root of such creations. As a corollary, they are equally expert in altered state - levels of consciousness that occur when the therapist helps the client move from secular space into sacred space. The appropriate utilization of altered states is a central strategy in a constructionist-informed psychotherapy.
Lasting Change: According to the Perennial Philosophy, lasting change is always based on the manifestation of a life path that addresses an authentic Ultimate Concern. Each client is on or off their own path and at different stages on their path. Effective healers recognize the nature of their own path, accept the variability in client paths, and cultivate discernment about unproductive paths. Dancing with the Abyss is a metaphor for the dynamic tension between healthy practices and the knowledge that real wisdom and inner peace lie beyond practices. Using a common gnostic metaphor, one must “kill the Buddha to become Buddha.”
The course is structured in two distinct parts:
Part 1: The first half of the workshop covers The Perennial Philosophy, the lineage of gnosis (secret knowledge), and the problematic assumptions and misconstruals that arise from scientific Psychology’s approach to mental health and healing. Understanding the implications of constructionism for creativity and client fit are covered; finally, there is an emphasis on cultivating a consciousness of the fluidity of the past and present.
Part 2: The second half of the workshop focuses on reprogramming the map of what Kahneman calls the “fast thinking” aspect of the unconscious mind. The central relevance of altered states to change is examined and an exploration of Tillich’s path of Ultimate Concern completes the workshop.
Stephen has a background that bridges spirituality, psychology, and psychotherapy. He has worked as a psychologist in private practice for over 30 years, served as the Vice President for Program Development for Outward Bound USA. He has a Religious Studies degree, and lived in a yoga ashram for almost 6 years.
His current focus has been on exploring how psychotherapy works, the nature of social constructionism, and the connections between spirituality and therapy. He regularly conduct workshops, in the US and internationally, on these topics and have published numerous articles and a recent book, Practicing Psychotherapy in Constructed Reality: Ritual, Charisma, and Enhanced Client Outcomes.
“Despite being on the scene for nearly 150 years, psychotherapy has never has mass appeal. The majority of people who could benefit actively choose not to go. What is more, significant numbers end contact before achieving a reliable improvement in their well-being -25% of more after a single visit. Bacon’s thought provoking book not only explains why but offers a practical and effective alternative for engaging people in therapy and improving outcomes.”
- Scott D. Miller, director of the International Centre for Clinical Excellence
“This provocative book advocates the idea that the therapist is at the core of what makes psychotherapy and effective treatment. Bacon challenges prevailing wisdom by encouraging therapists to develop greater charisma if they want to maximize their impact on client mental health.”
- Michael J. Lambert, Brigham Young University
“I got 20 pages into Practicing Psychotherapy in Constructed Reality: Ritual, Charisma, and Enhanced Client Outcomes and just knew I had to contact Stephen and ask him to share this material. I am glad I did, as Stephen’s work has profound implications for people involved in, or interested in, the whole field of change work”.
- Pete Dalton – Aether and Alchemy
Nick Kemp, therapist, coach and trainer and creator of PCW (Provocative Change Works) lifts the lid on 25 years working within the personal development field. Discover Nick's experience and insights and the valuable take away lessons that you can apply.
For more than two decades, Nick Kemp has worked at the sharp end of personal development: running trainings, seeing clients, appearing live on radio, travelling internationally, and building the Provocative Change Works approach.
Along the way there have been breakthroughs, disasters narrowly avoided, hilarious misunderstandings, unexpected success stories and situations nobody could have predicted.
This live training lifts the lid on what really happens behind the scenes when you spend 25 years on the firing line.
Rather than presenting a glossy highlight reel, Nick shares the real journey: the people, the pressures, the difficult choices, and the moments that shaped both the PCW model and his philosophy of working with human beings.
Expect honesty, humour, and plenty of “you couldn’t make that up” moments along with the practical lessons they reveal.
So much of the personal development world is presented as neat, tidy, and endlessly successful. The reality is far more interesting.
The most important learning often happens when things don’t go to plan: when a workshop derails, when a client request is unexpected, when time pressure is intense, or when personalities collide.
This training is an opportunity to step behind the curtain and see:
If you work with people or you’re simply fascinated by how change really happens you’ll gain insights you can use immediately.
This is a live training like no other.
Nick writes:
"For over 25 years, I’ve been working in the personal development field. It’s been a wild ride. And as next year marks 20 years since the creation of PCW, I’ve decided to tell the whole story, dating back three decades.
Rather than just celebrating the extraordinary success of the PCW model, this event lifts the lid on what really happened behind the scenes. I call it “The good, bad, and full-tilt crazy”, which feels like the perfect description for much of the journey.
This one-off live training will intrigue, provoke, and at times create much hilarity among the audience. As the old saying goes, “You really couldn’t make it up.”
This isn’t just about stories. It’s also packed with practical insights you can use in your own work.
This is a rare, live-only event, an unfiltered, entertaining, and revealing deep dive into the reality of life on the firing line in the world of personal change. It is unfiltered, reflective, funny, and sometimes surprising. Above all, it aims to offer something genuinely useful: perspective, reassurance, and practical wisdom drawn from experience that cannot be found in textbooks.
Nick writes:
"It’s been a wild ride, and I wouldn’t change any of it. The good, the bad, and the downright bat shit crazy have all been invaluable in shaping the work I do today".
This one-off training is ideal for:
You do not need prior experience with PCW to benefit. Curiosity, openness, and a willingness to reflect are enough.
The event will take place online over three weekly sessions in February.
Payment in full or a £70 deposit secures your spot at the current rate. We can offer staged payments contact info@aetherandalchemy.net for further details.
REGISTER FOR THIS FREE ONLINE EVENT
Why do some stories stick in the mind while others are instantly forgettable?
From fairytales to TED Talks, great storytelling often follows a simple but profound principle: The Rule of Three.
Aladdin is granted three wishes.
Scrooge is visited by three ghosts.
The wolf meets three little pigs.
Our brains are wired to expect patterns—and three is the magic number that helps ideas land with clarity and impact.
In this free live event, master hypnotherapist and storyteller Joe Kao will explore how you can use the Rule of Three to:
Whether you’re a therapist, coach, teacher, or just someone who loves a good story, this session will offer practical tools and inspiration to elevate the way you speak, share and connect.
Watch this short video of Joe talking about the session.
Join us on 7th September at 2pm UK time (we will run for approximately 45 mins with additional time for questions) REGISTER BELOW:
https://aetherandalchemy.aweb.page/storytelling-secrets-the-rule-of-three
Joe Kao DHypPsych(UK) is a hypnotherapist and psychotherapist in Cambridge, UK. He is the head writer for hypnosisdownloads.com, one of the world's largest and most highly-regarded websites for hypnosis recordings, and he has taught numerous workshops on therapeutic metaphors, storytelling and Ericksonian hypnosis to people around the world.
Joe has been named the first official trainer of Provocative Change Works, and he has trained extensively in improv theatre, voice work and performance skills.
A Rare Opportunity to Learn from Bob
Take 5 minutes, watch below and find out why Bob Burn’s, ‘The SWAN’ is now actively used by therapists and healers in more than 85 countries around the world…
In this clip, Bob explains what the SWAN is… and how he deals with people when they first arrive for a session. Enjoy…
The Two Day Swan, Hypnosis and More Workshop (22nd and 23rd November 2025 12pm -4:30pm UK Time each day).
Bob’s work is inspirational, experimental and practical – all at the same time – a feat not many people manage. In these packed two days, Bob will share content covering hypnosis, his wonderful consultation framework, the Swan protocol and much much more including some things he has never shared in a workshop like this before.
In this content-packed workshop you will learn:
Plus Bob will share:
Last year we thought we might be planning what was to be Bob's last ever workshop. However, we are fortunate that Bob has offered to do another workshop and share his rich knowledge of therapy and of course the Swan Protocol. This is obviously a rare opportunity to do the full comprehensive workshop and could be the last.
The Perfect Consultation
The door opens and a stranger walks in…. to be met by another stranger. One is a nervous client, the other a therapist, who can ‘go with the flow’, but that is only because they own and are highly trained in: a process. A magical template which takes them from station to station in an incredible journey whereby the client now possesses no more nerves. Rather in their place is now the knowledge that this is indeed the therapist. This is the one who is about to help them. And not just because this therapist knows exactly what to do and say, but also how to deliver these skills in this… ‘The Perfect Consultation’
And in order to possess The Perfect Consultation one has to know how to break down ‘The Wall’
The Wall is a total and complete description of the consultation Bob Burns has built up in his therapy room in over 40 years. It has been said by many full time therapists around the world that if a new student only learned:
The Bob Burns Wall Template … they could literally walk into a therapy room and begin healing patients (something Bob does NOT advocate!). However, it is taught in such a way by Bob Burns himself that all students will possess the full and complete knowledge of its power, AND be shown how to deliver it in a full consultation. The student will leave with every single word (hard copy) Bob uses and his entire repertoire exactly the way he presents it.
The Swan
A full demonstration will take place of The Swan Process. Bob will reveal how to make instant contact with the subconscious in a full wakened state without any form of hypnosis. He will also revea why The Swan is NOT an Ideo-Motor Response.
Bob will explain and demonstrate every single word, movement and hesitation (and why) of how The Swan should be presented. Students will leave with the hard copy of every ‘little difference that makes the big difference’ with regard to the presentation of the Swan. And yes, this will be workshopped by the students during the 2 days, giving them the knowledge and confidence to deliver this fascinating process for the rest of their lives.
Five Point Rebuttal Formula
Designed by Bob Burns in the 80’s this is a full formula whereby the therapist can handle any given challenge by any member of the public in either the therapy room, street or
impromptu. This ensures the hypnotist will never fear any challenge from any person with regard to their hypnotic skills. Bob will demonstrate this in full so that you will be able to use it thereafter.
Group Presentations
Here the student will be shown how to story-tell, how to test the audience for both imagination and response tests. Students will also be shown how to demonstrate hypnosis (or the power of suggestion) where there can be NO failure. And of course Bob’s now world famous teaching of ‘how to present a simple business card’ in a way the recipient will never forget you!
Mentalism in Hypnosis
As a fulltime professional stage hypnotist and mentalist/magician over many years Bob will be revealing several of the very best things that crossover from mentalism to hypnosis, including work he uses in his actual therapy rooms. At the end of this section the students will have that ability and the knowledge in how to present these. This is something you WILL use, again and again and again!
The most Important Therapy Questions Answered
Bob will also honestly answer what he considers to be 6 of the most important questions any therapist could ask, and needs to know!:
Do I NEED to talk to the Subconscious
If I fix them will they stay fixed
Do they need to be in hypnosis for me to help them
Do scripts work (one of the biggest arguments in hypnotherapy)
Do I need to do phenomena in the therapy room
Is it true that a somnambulists (someone who enters hypnosis easily) gets fixed better than a non-somnambulist
PLUS Bob will be adding in some special extra topics....
Book now to secure the best price of £197
*in addition, if you have attended a previous training with Bob Burns and want to attend as a refresher we are offering a special rate of £150. Contact us for more details.
Participants will get access to streamed replays of each day for six months after the event.
"I would just like to say a big thank you to Pete Dalton and Bob Burns for putting on an amazing workshop. Its was packed full of great teachings, learnings and also great storys from Bob that put the meat on the bones, I really enjoyed it and the time just flew by, I just wished it had been longer. Anyone thinking about doing a workshop with Bob “Just stop it” ! and get on and do it!!!!
Des Howden
"Amazing Weekend! The SWAN introduces a new dynamic to therapy, its approach is so simple and yet has a depth which is limited by the curiosity alone!
Andrew Embling. Coach and Therapist
"Having attended Bob Burns “Swan Protocol Workshop” a few times I would say that he is without doubt the most gifted trainer in the field of Hypnotherapy & Hypnosis techniques, the way bob imparts and teaches his knowledge is very unique with it all coming from his own experiences in the therapy room which give the students a better understanding of how they can expand their own knowledge and success. I would highly recommend to anyone interested in the Hypnotherapy field to get themselves booked onto one of Bob’s workshops,you won’t be disappointed."
George Watson, Kingdom Hypnotherapy
"Bob Burns says that the first time you fully get the Swan protocol to work, “you will explode!” A big claim for a single protocol but he’s not kidding - this is a seriously powerful technique and you are doing yourself and your clients a disservice if you don’t have it. Bob is hypnotherapy royalty and his training is fantastic. I don’t think I’ve ever enjoyed a training as much, and Bob’s ability to work with a huge group, yet make you feel like you’re the only person in the room, is incredible. He is incredibly generous with his time and his training - if you are a new therapist just starting out this information covers everything you could possibly need to know, and I count myself very lucky to have attended. This was my first training with Bob, but I’m sure it won’t be my last!"
Vic Paterson, The Curiosity Space
"I took the 2-day training with Bob on the Swan technique. It turned out to be a game-changer for me.
Not only did Bob go into the finer details of the technique, but he also shared probably all of the knowledge that he has gained over many years in his craft, and the techniques and "tricks" that he uses in therapy, and outside of therapy. I would recommend this training to anyone who wants to gain a deeper understanding of therapy, hypnosis, life, techniques that will change your business and how you operate, and a greater understanding of who you are. Thank you very much Bob, I was not expecting such a transformational, eye-opening and funny two days".
Yours sincerely, Patrick Bradley, Hypnotherapist.
"After hearing a friend in Australia talk about what she referred to as a ‘mind-blowing’ technique used by her coach, I became intrigued by the Swan Protocol. My research took me straight to Bob’s sessions, which were stalled due to Covid. Luckily for me, the session was run soon after and online. We spent 2 days over zoom led by Bob Burns, the inventor of the Swan, with the help of Pete Dalton.
Bob skilfully and enthusiastically introduced us to the technique in a manner that suited me, the complete beginner very well. Admittedly, I had my doubts after Day 1 and was unsure I would be able to successfully use this. However Bob gently encouraged me to give it a go the next day and it worked. His style is encouraging, never forceful. It is obvious how much he actually cares that what he is teaching is in fact understood by the recipients. I must mention, being that it was the first time the workshop was run online, it was seamless, I would have thought they were experienced at it.
I look forward to practicing, and will happily attend another course led by Bob. Thank you immensely for the effort that went into these two days".
Suparna Malhotra
"I completed a 2 day Swan Protocol Workshop via Zoom recently. It was absolutely fascinating, with the hand movements and inner voice coming through. Bob Burns made the Workshop fun, and he conducted it with humour. The Workshop was very informative, and I would thoroughly recommend it. Prior to the Workshop, I was a chronic insomniac, since the Workshop, I have slept much better".
Alison Kennedy
"I attended Bob Burn’s two day Workshop. It was a content packed workshop, which not only instructed us on The Swan but also other aspects of his therapy. Bob is generous with his information as well as his time. It was a thoroughly enjoyable two days and I have no hesitation in recommending this as an excellent value, and enjoyable two day workshop".
Jane Clark -Clinical Hypnotherapist
"I attended this workshop knowing of Bob Burns and The Swan by reputation only. I was not disappointed. Bob kept me laughing and smiling while he forced knowledge into my brain almost by stealth (Sneaky is best!). Bob is very generous with his knowledge and experience and I learnt much more than I had bargained for. A fantastic way to spend a few days – I’d highly recommend".
Caroline Pett
"I enjoyed training with Bob Burns very much. What I liked best about Bob Burns’s approach to training is the light heartedness. Learning with him really is fun. More than that he brings out the joy in the process itself and his assurance that perfection isn’t necessary gives me the confidence to go out and use the protocols he taught. He also provides a solid track to run on so I know where I am going when I use his methods".
Julie Perks
Tuesday 2nd September 2025 6:30PM -7:30PM (UK Time)
Is it possible that the “you” you’ve spent a lifetime defending… doesn’t actually exist?
What if most of your mental chatter - your worries, goals, doubts, and even your self-improvement efforts were all in service of a psychological illusion?
Join changework expert Jørgen Rasmussen for this free live session as he introduces a radical but increasingly explored idea:
There is no such thing as a fixed, stable self.
In this mind-opening hour, you’ll explore:
✅ Why the idea of “the self” might be one of the most widespread and limiting assumptions of our culture
✅ The surprising psychological and ethical implications of this illusion
✅ How this topic relates to personal freedom, suffering, and the way we relate to others
✅ Why an embodied realisation (not just an intellectual understanding) of this illusion can be a profound turning point.
Whether you’re a coach, therapist, someone into personal development, or simply someone curious about what lies beneath the surface of identity, this free session offers a powerful invitation to look more deeply.
This event will also introduce the themes behind Jørgen’s upcoming 10-part experiential masterclass, but you don’t need to be planning to attend that to benefit from this evening.
Come with an open mind, leave with a fresh perspective.
REGISTER FOR FREE USING THE LINK BELOW
Jørgen has worked professionally as an agent of change for over twenty years.
He is the author of the books “Provocative Hypnosis” and “Provocative Suggestions” which have been widely acclaimed.
John Grinder (co-creator of NLP) says of his work… “This is the stuff of genius”.
For eight years, Jørgen ran what he describes as an ‘impossibles practice’. Working with those whom all other therapists said, "couldn't be helped".
Jørgen is the creator of the Psychological Illusion Model and his work and personal practice draws on a number of influences including: hypnosis, NLP, meditation and eastern and western approaches to psychology. He is also an experienced self defence instructor.
NB Although this programme has started, it is possible to join and catch up with replays and resources for previous sessions.
What if the sense of “me” you’ve always taken for granted isn’t what you think it is?
What if anxiety, insecurity, or the drive to improve yourself are all symptoms of a deeper, mistaken assumption—that there is a thing called a self at the center of your experience?
This 10-week online masterclass with Jørgen Rasmussen is an invitation to take a radically different kind of journey. One not aimed solely at self-development… but at seeing through the illusion of the self altogether.
“It’s one thing to intellectually realise there’s no self. It’s something else entirely to have a felt shift in perception - to see it directly, and know it in your bones.”
Rather than simply talking about spiritual ideas or psychological theories, this course is about direct, lived insight. The kind of shift that doesn’t just change your mind—but changes what you take yourself to be.
To watch the full replay of this event fill out the form below
Jørgen writes:
“Most of our thinking is self referential. Most of our psychological suffering revolves around the seemingly permanent, stable, and separate self these thoughts and feelings seem to imply and revolve around.
So many of our conflicts, goals, and deeper fears have to do with self-deficiency stories. As the late psychiatrist Thomas Szasz used to say: “A friendship is two people who have agreed to uphold each others mythologies.”
But there is no such thing as a self. It’s an illusion.
It’s one thing to know this intellectually. It’s something else entirely to have an embodied realisation, and experience an actual shift in perception.
The intent behind this 10 session masterclass is to help you have an actual insight into the self being an illusion. To not only see it, but to experience an actual shift
If you know it intellectually, but can’t really feel it yet, this is the course for you".
This isn’t just another meditation course. It’s a facilitated perceptual inquiry, designed to help you:
People have their own insights and awakenings and it is possible that you might experience some or all of the following:
Many courses talk about the self. This one helps you see through it.
Rather than offering abstract theories or general mindfulness techniques, this masterclass is designed to guide participants toward a felt shift—a direct experiential insight that the self, as we commonly perceive it, is an illusion.
Each week includes live, interactive sessions where Jørgen will aim to guide at least one participant through this perceptual shift, using methods honed over decades of teaching, mentoring, and one-to-one client work. Even witnessing this in others can catalyse your own insight.
"In each session I will do my best to help at least one person experience this insight live. Not only will you get a chance to work with me live, but you will learn indirectly by watching and getting absorbed into other participants’ sessions as well. Getting to not only experience yourself but watch live awakening sessions is so valuable due to the troubleshooting element. It often takes some trial and error for someone to have an actual shift. Everyone is different, and as the saying goes, its different strokes for different folks."
The sessions will combine awakening sessions, guided meditations, philosophical discussions, and troubleshooting.
You will be exposed to so many different angles and ways of pointing towards this illusion that there is a good chance that something will resonate for you.
You will get a collection of guided meditations to use between sessions, as well as group hypnosis sessions where the intent is to use suggestion artistry to help the process along.
Jørgen often asks his clients:
“When do you feel most like yourself?”
People typically answer with moments of peace, flow, or connection. Ironically, those are the moments when the “selfing” process is least active.
The very times we say “I wasn’t myself” are often when the self-story is loudest.
This paradox is at the heart of the work: to see that the self is a process, not a thing—and that what you really are has never depended on it.
This is a highly experiential course, designed to meet participants at different stages of their inquiry.
Each week includes:
This masterclass is ideal for:
However, please note that there are also many pitfalls on this journey and ways to get stuck.
Some might get overwhelmed with emotions as the very same defences that keep the self illusion going begin to break down. Others may experience a crisis of nihilism, or deep despair around topics such as free will and agency.
As this can be a quite ‘destructive process’ it’s not for the faint of heart. Given that it can be a bumpy ride It is only recommended that you join his journey if you truly are a truth seeker and want to know the truth no matter what.
If you are very emotionally unstable to begin with you might want to get some help with that first. And I don’t recommend doing this course unless you have developed a sense of an adult psychological self over time -essentially, you are psychologically and adult and have healthy boundaries and are not steeped in victimhood.
If you satisfy the above criteria then seeing through this very illusion may very well be the most important and fulfilling thing you can do.
For some reason much of awakening and meditation industry seems to have embraced a lot of outdated psychological concepts, most of which are not supported by modern psychological science and findings.
This includes notions such as repression. So many teachers teach their students that they have repressed memories and repressed emotions. Other teach that ‘the body keeps the score’ and that the body stores memories and traumas and that these need to be resolved as part of the process.
Not only is the evidence behind these claims very weak. These notions often do more harm than good.
This course is not trauma informed. It’s not based in the claims of the trauma industrial complex. Neither does it push old psychodynamic theories of repressed memories and repressed emotions.
Instead, we do our best to use updated psychological maps which correspond with current research into memory, social psychology, and the role of suggestion.
The programme will run over ten sessions which will take place at 6:30pm UK time and will last approximately 2 hours. The sessions will take place on the following dates:
23rd and 30th September; 7th, 14th, 21st and 28th October, 4th, 11th, 18th and 23rd November.
If you’ve ever felt that there’s something not quite right about the “I” at the center of your life story—this course is for you.
Come ready to explore. Come ready to question. Come ready to see through.
💸 Get The Best current rate by 9th September
Reserve your place with:
– Full payment
– Or just a £70 deposit to lock in the discounted price (we can offer a staged payment plan - contact us for details).
Get the best rate available now (£70 deposit or payment in full secures your place at that rate).
Jørgen has worked professionally as an agent of change for over twenty years.
He is the author of the books “Provocative Hypnosis” and “Provocative Suggestions” which have been widely acclaimed.
John Grinder (co-creator of NLP) says of his work… “This is the stuff of genius”.
For eight years, Jørgen ran what he describes as an ‘impossibles practice’. Working with those whom all other therapists said, "couldn't be helped".
Jørgen is the creator of the Psychological Illusion Model and his work and personal practice draws on a number of influences including: hypnosis, NLP, meditation and eastern and western approaches to psychology. He is also an experienced self defence instructor.
Just Consider This for a Moment.....
What if a small change in thinking could suddenly improve outcomes or open new avenues for doing change work with ourselves and others?
In this presentation we will examine the trove of evidence suggesting that there has been a long history of practitioners using simple therapeutic tools who achieve strong results with clients surprisingly quickly—yet have been largely overlooked and misunderstood within the scientific paradigm of the 20th century.
We will cover various examples of effective brief interventions, the existing evidence about how and why they work, how they could be used in therapeutic and self-development work, and the results of in-depth interviews with standout practitioners of various brief interventions.
This event is perfect for you if you are:
Register for free at the following link:
https://aetherandalchemy.aweb.page/brief-targeted-interventions-july-25
Aaron Alexander is a speaker, researcher and practitioner who has a unique approach to psychology and mental health. His approach has appealed to many, including artists, scientists, and several of the top magicians, mentalists, hypnotists in the world who were looking for more authentic and magical ways to connect and create mind-bending experiences for their audiences.
Aaron draws on a diverse background including clinical counselling, youth work, addictions, restorative justice and mediation, as well as running a range personal and professional development programs. Aaron has assisted in creating novel psychiatric approaches to psychosomatic illness, psychological trauma, and difficult-to-treat patients in clinical settings, including research on how to improve and scale mental health intervention to meet the demands of the global mental health crisis.