Breaking The Mold: An Introduction to Provocative Change Works (PCW)

Unlock the power of Provocative Change Works (PCW), a dynamic approach to transformational change developed by Nick Kemp, and inspired by the work of Frank Farrelly, founder of Provocative Therapy. PCW is a powerful model that has proven highly effective in therapy, coaching, sports performance, and business contexts. Nick will share how he works differently to most conventional therapists and how his unconventional approach to change work is fast and highly effective. 

Join us for a free online session exploring a fresh, dynamic approach to transformational change.
In a world where scripted techniques and rigid protocols dominate coaching and therapy, Provocative Change Works (PCW) offers something refreshingly different. 

Developed by Nick Kemp, PCW integrates provocation, presence, improvisation and emotional engagement to create genuine breakthroughs for clients.

This one-hour introduction will uncover:
✔ What makes PCW different from traditional coaching and therapy approaches
✔ Why “provocation” doesn’t mean being aggressive—but rather unlocking deeper insight and emotional shifts
✔ How to work conversationally, without scripts, and respond in the moment
✔ Why challenging “pop psychology” myths leads to more effective client outcomes
✔ The value of psychoeducation in productive client work
✔ Why all effective change results from micro adjustments and the ability to pay attention in the here and now. 

Whether you’re a therapist, coach, NLP practitioner, or simply curious, this session will give you an insightful, no-nonsense perspective on change work.

WHAT TO EXPECT

  • Live Demo: See PCW in action with a live demonstration, showcasing how this conversational model can bring about profound and lasting change.
  • Q&A Session: Engage directly with Nick Kemp and get answers to your burning questions about PCW.
  • Insightful Learning: learn why so many people are interested in the power of this model for effective and long-lasting change

WHO SHOULD ATTEND? 

This introduction is perfect for therapists, coaches, business leaders, and professionals in sports performance who are looking to expand their toolbox with a fresh, innovative approach to change work. Whether you're familiar with PCW or new to this field, this session will offer valuable insights and practical applications for your practice.

EVENT DETAILS

  • Date: 10th May 2025
  • Time: 3pm - 4pm (UK Time)
  • Platform: Online via Zoom

WHY ATTEND? 

Learn how this unique, provocative conversational approach can transform your work with clients and boost performance in any setting. Whether you're seeking new techniques to enhance your practice or curious about innovative change models, this session will provide you valuable and practical insights.

Nick writes: 

"Ten years ago I moved away from using conventional NLP, Hypnosis and other approaches to exclusively use PCW, simply because its far more effective and I can totally back up that claim.  A lot of the tools from such approaches were useful, but hugely limited compared to what is possible now. 

This is a natural conversational concise non jargon way of working  fully road tested in literally thousands of client sessions and now being taught across the globe online and in live events. 

PCW can be applied in a wide range of context and  works equally well in therapy, coaching, business and personal development". 

REGISTER FOR FREE

Join us for this FREE webinar. Saturday 10th May 2025. 3pm-4pm UK time. Register for free at the link below.
https://aetherandalchemy.aweb.page/Introduction-to-provocative-change-works-may-2025

ABOUT NICK KEMP

Influenced by his work with Frank Farrelly, Nick Kemp has developed the distinctive and effective Provocative Change Works (PCW). Whether you are a coach, therapist, trainer, communicator, business person, or anyone who wants to personally develop Provocative Change Works can provide a valuable model of communication, problem solving and change.

Nick Kemp has been involved in the field of personal change for over 40 years, having studied many forms of communication and personal development, including Hypnosis, Provocative Therapy and NLP. Between 1980 and 1998 he taught workshops on personal development. Nick works on a group and individual basis for professional and personal work. He runs a successful private practice, and also provides business trainings to companies by appointment. In 2004 Nick Kemp met Frank Farrelly, (creator of Provocative Therapy and influence on the creators of NLP) and began an intensive training with him to become one of a very small number of Farrelly internationally approved Provocative Therapy Trainers.

Nick and Frank became firm friends, co presenting at Provocative Therapy events as well as spending far too many hours watching classic movies at Nick’s home cinema in Leeds, West Yorkshire. Nick set up The Association for Provocative Therapy (AFPT), and released “Provocative Change Works for Phobias”, which was the first of a number of DVD sets with commentary from Frank Farrelly himself. As well as teaching classic Provocative Therapy (PCW), Nick has created his own Provocative Change Works approach which he teaches internationally as well as with private clients.

WHAT ARE PEOPLE ARE SAYING?

"You are totally disarming and beyond formalisation. There is an ease and naturalness about you and you make people relax really quickly. You got the power man!”.”

Frank Farrelly, Creator of Provocative Therapy

"Do you know Nick Kemp? – (he is) exceptionally bright, and I have immensely enjoyed communicating…The kind of exchanges that I have been having… are the kind of activities that I think can really advance the field. He has modeled two different simple processes which are part of his Provocative Change Works™ set of tools for working with anxiety and other strong emotions that I have found enormously useful in working with clients. He has also modeled the different patterns in Frank Farrelly’s Provocative Therapy so that they are easy to learn. In addition, he is everything you might wish for in a colleague – available, creative, and eager to discuss ideas and learn as well as teach."

Steve Andreas, NLP Developer and Author

"I’ve watched the work of Fritz Perls, Anna Freud, Carl Rogers, Moshe Feldenkrais, Alexander Lowen, and a few more of the “names” in the psychotherapy field. Your clinical work surpasses some of them now, at a comparatively young age. Given your passion for clinical learning, love of people and creative spirit, I suspect I’ll be dropping your name onto that list of recognized “names” in the psychotherapy field one day."

Frank Bourke Ph.D, Executive Director of the NLP Research and Recognition Project, former lecturer Cornell University and researcher London University

Register for this free online event with expert change worker Jørgen Rasmussen 

Tuesday 11th February 2025 6:30PM -7:30PM (UK Time)

Are you ready to challenge things you thought you knew about helping clients with depression?

Join us for this free online event with renowned change worker Jørgen Rasmussen, where he will reveal what he considers to be 3 top misconceptions that often hold therapists, coaches, and self-help practitioners back from truly helping their clients with depression.

Jørgen has spent 28 years in full-time practice, including 8 years working with "impossible" clients under a bold no change, no pay policy. His unique approach has consistently helped clients who have failed with both traditional therapy and self-help methods.

In this exclusive event, Jørgen will share:

  • The 3 biggest myths about working with depressed clients—and why they persist.
  • How to break through the barriers that keep clients stuck in their depression.
  • Practical insights and strategies from his decades of experience that you can start applying immediately.
  • Stories and lessons from working with clients who were told they were "beyond help."

Whether you're a therapist, coach, or simply someone passionate about understanding how to help others, this event will challenge your assumptions and leave you with a fresh perspective on what it takes to create real, lasting change.

Register for free at the following link:

About Jørgen Rasmussen

Jørgen has worked professionally as an agent of change for over twenty five years.

He is the author of the books “Provocative Hypnosis” and “Provocative Suggestions” which have been widely acclaimed. 

John Grinder (co-creator of NLP) says of his work… “This is the stuff of genius”. 

For eight years, Jørgen ran what he describes as an ‘impossibles practice’. Working with those whom all other therapists said, "couldn't be helped".

The Psychological Illusion Model (PIM) is an evolving model.  At this event Jørgen will share his latest thinking about PIM and how he has subsequently refined and simplified his approach over the years, so that it is simpler and more effective and more transferable to other contexts.

Jørgen’s work draws on a number of influences including: hypnosis, NLP, meditation and eastern and western approaches to psychology. He is also an experienced self defence instructor.

What People Are Saying

"I'm looking forward to studying Jørgen's work again, again, and again. I use his work every day with clients and achieve amazing results. Since starting to work with PIM, I don't advertise anymore; I get all my clients through word of mouth. I will be studying everything thoroughly. I highly recommend anyone working with people to study PIM.”

Peter Jakobsen - Hypnotherapist and Metacognitve Therapist and a PIM-ist

"Anyone serious about leading their clients towards meaningful and lasting change should consider training with Jørgen Rasmussen. And it goes without saying that Pete Dalton is hosting one of the best platforms for change workers through Aether and Alchemy, making it an excellent resource for professionals in the field".

Thomas Wood

“It was Jørgen's books, which I discovered by accident, that sparked my desire to discover more. I signed up for his weekend seminar in search of personal transformation techniques that were different and outside the box, in order to resolve myself and others. But what I discovered was quite extraordinary. My experience was truly life-changing, embodying a knowledge that goes far beyond the intellect.

Jørgen's commitment to this model, which he has created throughout his practice, is evident. The stories he introduces are countless and each one has a real purpose. I recommend this experience in Aether and Alchemy without any hesitation".

Natasha Gallo, Clinical Psychologist

Join Jørgen Rasmussen for an exploration of how to effectively work with depression.

Learn How To Work Effectively With Depression

Join us for a five part master class on working effectively with depression with expert change worker Jørgen Rasmussen.

Jørgen writes:

"We seem to be living in a depression epidemic. If you know how to work with people who depress then there is a huge market for you out there. AND, speaking from experience, few things match the joy to be found in helping someone go from deeply depressed to being able to truly enjoy life again.

At the same time these clients can not only be extremely difficult to work with, if your not careful and insightful you may end up in a dark place yourself if you spend a lot of time with these clients.

To work effectively with these clients you better how a good road map for navigating a terrain where the following pitfalls are common

  1. As Eugene Gendlin pointed out decades ago, successful clients tend to be able to have a nonverbal “felt sense” of the issue while in the office. Its exactly this “felt sense” that those who strongly depress lack, making it difficult to make decisions, solve problems. Almost all psychotherapeutic approaches rely on this “felt sense”. You need to know how to help clients who either cant access, or to help then develop said capacity.
  2. They often have a perception of hopelessness, helplessness, and a sense that “its of no use anyways”. The challenge is that they will often filter everything you do to try to help through that very same filter of hopelessness. You need to know how to get around this.
  3. They often believe in outdated myths such as “I have a chemical imbalance” , which contributes to a sense of helplessness and lack of agency.
  4. Some struggle with “low moods” that have more or less become chronic. When is the last time you heard a nlp, hypnosis, or coaching course address how to deal with that.
  5. A few are suicidal and some have past suicide attempts behind them. You better have some knowledge on this very topic."

Watch a short video of Jorgen discussing the workshop.

Jørgen Rasmussen has 27 years experience of working with clients full time and sees clients from all over the world. In this 5 part series he will share what he has found to be the most useful through trial and error and actual client feedback.

In These Sessions You Will Discover:

  • How to reduce rumination
  • How To Help change relationship to perceptions of hopelessness
  • How to help clients change their relationship to moods
  • Help those with little access to “felt sense”
  • Help those who are not “psychologically oriented”
  • Help clients change their relationship to suicidal thoughts
  • How to navigate some of the relationship issues often associated with depression.

Timing

Each session will start at 6:30pm UK time and last approximately 2 hours depending on the topic and level of interaction.

Session dates are:
12th, 19th & 26th March and 2nd & 9th April.

Access to watch session replays will be made available to all participants shortly after the live sessions and remain live for at least 12 months. As a result if you are unable to make a session live you can catch up with the replay.

What People Are Saying

"I'm looking forward to studying Jørgen's work again, again, and again. I use his work every day with clients and achieve amazing results. Since starting to work with PIM, I don't advertise anymore; I get all my clients through word of mouth. I will be studying everything thoroughly. I highly recommend anyone working with people to study PIM.”

Peter Jakobsen - Hypnotherapist and Metacognitve Therapist and a PIM-ist

"Anyone serious about leading their clients towards meaningful and lasting change should consider training with Jørgen Rasmussen. And it goes without saying that Pete Dalton is hosting one of the best platforms for change workers through Aether and Alchemy, making it an excellent resource for professionals in the field".

Thomas Wood

“It was Jørgen's books, which I discovered by accident, that sparked my desire to discover more. I signed up for his weekend seminar in search of personal transformation techniques that were different and outside the box, in order to resolve myself and others. But what I discovered was quite extraordinary. My experience was truly life-changing, embodying a knowledge that goes far beyond the intellect.

Jørgen's commitment to this model, which he has created throughout his practice, is evident. The stories he introduces are countless and each one has a real purpose. I recommend this experience in Aether and Alchemy without any hesitation".

Natasha Gallo, Clinical Psychologist

About Jørgen Rasmussen

Jørgen has worked professionally as an agent of change for over twenty five years.

He is the author of the books “Provocative Hypnosis” and “Provocative Suggestions” which have been widely acclaimed. 

John Grinder (co-creator of NLP) says of his work… “This is the stuff of genius”. 

For eight years, Jørgen ran what he describes as an ‘impossibles practice’. Working with those whom all other therapists said, "couldn't be helped".

The Psychological Illusion Model (PIM) is an evolving model.  At this event Jørgen will share his latest thinking about PIM and how he has subsequently refined and simplified his approach over the years, so that it is simpler and more effective and more transferable to other contexts.

Jørgen’s work draws on a number of influences including: hypnosis, NLP, meditation and eastern and western approaches to psychology. He is also an experienced self defence instructor.

Book Now: Take your therapeutic practice to the next level by learning how to effectively help clients overcome depression.

This training is for individuals who want to develop exquisite conversational skills that work equally well in coaching, therapy, business, and personal change. In my experience, most of this material is never referenced in training courses and is the antithesis of approaches that rely on techniques and preprogrammed sequences. We’ll also be looking at how to run a practice, from pre-client intake forms, structuring a session, marketing dos and don’t and dealing with problem clients from 10 – 90 years old.

This training includes –

  • A deep dive into psychoeducation and why it's essential for effective client success but rarely taught in training
  • How to time frame client sessions and create feedback loops for lasting change
  • How to use client notes to best effect
  • Avoiding stereotypical and robotic exchanges that are unhelpful in coaching and therapy
  • Creating your unique brand
  • Myths about “agents of change” and how to price your services
  • Online and live working considerations
  • Real-life success and failure sessions over the last 20 years
  • Spotting red flags in taking on clients

About Nick Kemp


Nick Kemp, has pioneered Provocative ​Change Works (PCW) as a groundbreaking approach for personal development and ​effective communication strategies. With an impressive track record spanning over three ​decades in the realm of personal transformation, Nick is a seasoned expert in Hypnosis, ​Provocative Therapy, and NLP techniques. He brings this wealth of knowledge to life ​through engaging workshops, personalized individual sessions, and dynamic business ​trainings.

Register Your Interest

Register your interest using the form below and we will update you on dates and early booking offers.

Register Interest Form

Hypnotic Explorations and Provocative Accelerations with Nick Kemp

This is a unique opportunity to explore how hypnosis is used in the PCW model and how it radically differs from what is classed as “standard hypnosis.”

This course has homework exercises designed to develop your skills to a whole new level.

Nick writes: "I’ll be sharing 25 years of insights, including how I created the acclaimed Human Alchemy series of hypnosis products that were described as Anglo-American Books as":

“We are sent many CDs and audiotapes from therapists for review, but it is truly unusual to come across a product that is as effective and professional as this offering from Nick Kemp. As well as being a useful tool it should be of great interest to those who wish to use the more complex language techniques inherited from Milton Erickson’s great work. Highly recommended!”

Included in this program

  • How to use and refine the “Catch all patterns” used in PCW for fast fluid trancework
  • Why most hypnosis is ‘well intention” but not that effective with many tougher client conditions
  • The stuff they never teach in standard hypnosis training
  • The power of tempo and pitch in client engagement
  • The secret of fractionation and working in the here and now
  • Why hypnosis scripts are a waste of time and energy
  • How to work conversationally to assist with effective client change and avoid jargon terms that are equally predictable and unhelpful
  • Working on the fly without a safety net using hypnosis
  • 1 – 1 opportunity to work with Nick

About Nick Kemp


Nick Kemp, has pioneered Provocative ​Change Works (PCW) as a groundbreaking approach for personal development and ​effective communication strategies. With an impressive track record spanning over three ​decades in the realm of personal transformation, Nick is a seasoned expert in Hypnosis, ​Provocative Therapy, and NLP techniques. He brings this wealth of knowledge to life ​through engaging workshops, personalized individual sessions, and dynamic business ​trainings.

Register Your Interest Now

Register your interest using the form below and we will update you on dates and early booking offers.

Register Interest Form
  • How to create engaging and captivating interactions
  • Studying patterns and exchanges from standups, including Stewart Lee, Ricky Gervais, Stephen Wright, Eddy Izzard, Clinton Baptiste and others
  • The art of unpredictability in communication
  • Working in the “here and now” and shifting client states
  • The art of making outrageous statements perfectly normal
  • How to get into the right state, rather than a right old state
  • Exploring the art of timeless classic one-liners and why they remain so memorable

About Nick Kemp


Nick Kemp, has pioneered Provocative ​Change Works (PCW) as a groundbreaking approach for personal development and ​effective communication strategies. With an impressive track record spanning over three ​decades in the realm of personal transformation, Nick is a seasoned expert in Hypnosis, ​Provocative Therapy, and NLP techniques. He brings this wealth of knowledge to life ​through engaging workshops, personalized individual sessions, and dynamic business ​trainings.

Register Your Interest Now

Register your interest using the form below and we will update you on dates and early booking offers.

Register Interest Form

Join us in March 2025 and discover how to use hypnotic language congruently and effectively, both for helping others, and for more impactful communication in daily life.

Unlock the power of hypnotic language with expert hypnotherapist Joe Kao.

Hypnotic language isn't about reading a script at somebody, or parroting language patterns and hoping they'll have an effect.

It's about communicating naturally and congruently, in a richly engaging way, to evoke powerful, positive experiences in another person.

But it isn't always taught this way.

In this training, Joe will be teaching the principles of hypnotic language from a different perspective, focusing on the core principles that actually matter, real world applications, and how to develop much more fluency and ease as a hypnotic communicator.

You'll learn about the strategic use of hypnotic language for therapeutic hypnosis, and how these exact same principles can make you more engaging and persuasive in your daily life.

In the short video below Joe discusses the workshop.

In this transformative workshop, Joe shares insights from nearly two decades of experience, teaching you how to use hypnotic language naturally and effectively—whether in one-on-one sessions, group settings, or everyday conversations.

Rather than relying on complicated techniques or "trickery," Joe’s approach focuses on evoking states and guiding experiences through the artful use of voice, rhythm, and storytelling. Learn to help others deeply relax, shift perspectives, and access inner strengths in a way that feels effortless and authentic.

Join this course to master fluent, smooth, and impactful hypnotic communication—where your words don’t just inform, but truly transform.

The Changework Dojo

We're calling this The Changework Dojo because this is a training about doing. It’s about getting the skills into your muscle memory, so they become second nature to you. Instead of focusing on endless concepts and pieces of jargon, this training is about practising and refining these core skills.

About Joe Kao

Joe Kao DHypPsych(UK) is a hypnotherapist and psychotherapist in Cambridge, UK. He is the head writer for hypnosisdownloads.com, one of the world's largest and most highly-regarded websites for hypnosis recordings, and he has taught numerous workshops on therapeutic metaphors, storytelling and Ericksonian hypnosis to people around the world.

Joe has been named the first official trainer of Provocative Change Works, and he has trained extensively in improv theatre, voice work and performance skills.   Joe has run popular workshops for Aether and Alchemy on topics such as: Improv for Change Workers; Transformational Story Telling; and Socratic Questioning and Conversational Belief Change.

Examples of Feedback On Joe's Workshops

“There was a fascinating blend of theory, explanation from Joe and exploration, learning by doing. I felt I was being thrown into the deep end but in a safe and supportive environment. And by the end of the course, I was beginning to swim! This course could benefit a huge range of therapists, coaches and anybody interested in self-development."

“I have thoroughly enjoyed it and each week the time has flown by”.

"Joe Kao’s really delivered, and in a way I was not expecting. I thought I was in for a theory deep course on story structure and linguistic tricks but instead it was a very practical with immediate application”.

“Joe Kao is an engaging and subtle presenter and storyteller”.

Join expert change worker Jørgen Rasmussen and find out about his unique and effective approach to change work.

Tuesday 10th December 2024 6:30PM -7:30PM (UK Time)

Based on nearly three decades of client work, Jørgen created the excellent Psychological Illusion Model (PIM) which embodies his unique approach to change work.

In this FREE online event Jørgen Rasmussen will explain how a lot of people's psychological suffering is NOT based upon them being broken or suffering from a so called mental illness, but is rather the result of them falling for some basic psychological illusions

People basically misunderstand the nature of their own experience and helping them see its illusory nature can make be the difference that makes the difference.

He will also cover how The Psychological Illusion Model essentially turns hypnosis 'upside down'. The Psychological Illusion Model provides a means of helping people by teaching them to 'dehypnotize themselves' and help them more effectively with issues such as anxiety, depression chronic pain and trauma.

Here's Jørgen talking about the event.

Register for free using the form at the link below:

https://aetherandalchemy.aweb.page/Introduction-to-the-Psychological-Illusion-Model--Dec-24

About Jørgen Rasmussen

Jørgen has worked professionally as an agent of change for over twenty years. He is the author of the books “Provocative Hypnosis” and “Provocative Suggestions” which have been widely acclaimed. John Grinder (co-creator of NLP) says of his work… “this is the stuff of genius”. For eight years, Jørgen has been running what he describes as an ‘impossibles practice’. What he will teach in this workshop demonstrates how he has subsequently refined and simplified his approach over the intervening years, so that it is simpler and more effective and more transferable to other contexts.

Jørgen’s work draws on a number of influences including: hypnosis, NLP, meditation and eastern and western approaches to psychology. He is also an experienced self defence instructor.

Discover the most unusual but most effective strategy for personal change… ‘THE SWAN’

Probably Bob's last ever Swan workshop!

Take 5 minutes, watch below and find out why Bob Burn’s, ‘The SWAN’ is now actively used by therapists and healers in more than 85 countries around the world…

In this clip, Bob explains what the SWAN is… and how he deals with people when they first arrive for a session. Enjoy…

Want to learn how use the SWAN for you and your clients? SCROLL DOWN…

A Fantastic Online Workshop with Bob Burns

The Two Day Swan, Hypnosis and More Workshop (18th and 19th January 2025 1pm -5:30pm UK Time each day).

Bob’s work is inspirational, experimental and practical – all at the same time – a feat not many people manage. In these packed two days, Bob will share content covering hypnosis, his wonderful consultation framework, the Swan protocol and much much more including some things he has never shared in a workshop like this before.

What will be covered in the Swan, Hypnosis and More workshop?

In this content-packed workshop you will learn:

  • The perfect consultation – Bob’s template for each session which he calls the Wall. You will possess the full and complete knowledge of its power, AND be shown how to deliver it in a full consultation
  • The Swan – Bob has developed his unique and effective Swan protocol which is used by therapists across the globe. This is a way of making instant contact with the subconscious in a fully wakened state without hypnosis, as well as being a perfect complement to any hypnosis session. This is an effective technique for change with clients as well as for yourself.

Plus Bob will share:

  • Bob’s formula for handling any given challenge by any member of the public in either the therapy room, street or impromptu situation.
  • A fail-safe way of demonstrating hypnosis in a group setting.
  • Mentalism in Hypnosis – Bob will share some tools and techniques which cross over from mentalism to hypnosis and can be used in the therapy room.
  • The most important therapy questions answered.
  • And MORE.....including some of Bob's 'secrets' never shared in this format before.

This may be Bob's Final Swan Workshop

This may be the last opportunity to learn directly from Bob. All good things come to an end and Bob has been considering his future plans and it is highly likely that this will be his last Swan, Hypnosis and More workshop so if you want to ever train with Bob this is THE opportunity.

Find out more about what will be covered at the workshop:

The Perfect Consultation

The door opens and a stranger walks in…. to be met by another stranger. One is a nervous client, the other a therapist, who can ‘go with the flow’, but that is only because they own and are highly trained in: a process. A magical template which takes them from station to station in an incredible journey whereby the client now possesses no more nerves. Rather in their place is now the knowledge that this is indeed the therapist. This is the one who is about to help them. And not just because this therapist knows exactly what to do and say, but also how to deliver these skills in this… ‘The Perfect Consultation’

And in order to possess The Perfect Consultation one has to know how to break down ‘The Wall’

The Wall is a total and complete description of the consultation Bob Burns has built up in his therapy room in over 40 years. It has been said by many full time therapists around the world that if a new student only learned:

The Bob Burns Wall Template … they could literally walk into a therapy room and begin healing patients (something Bob does NOT advocate!). However, it is taught in such a way by Bob Burns himself that all students will possess the full and complete knowledge of its power, AND be shown how to deliver it in a full consultation. The student will leave with every single word (hard copy) Bob uses and his entire repertoire exactly the way he presents it.

The Swan

A full demonstration will take place of The Swan Process. Bob will reveal how to make instant contact with the subconscious in a full wakened state without any form of hypnosis. He will also revea why The Swan is NOT an Ideo-Motor Response.

Bob will explain and demonstrate every single word, movement and hesitation (and why) of how The Swan should be presented. Students will leave with the hard copy of every ‘little difference that makes the big difference’ with regard to the presentation of the Swan. And yes, this will be workshopped by the students during the 2 days, giving them the knowledge and confidence to deliver this fascinating process for the rest of their lives.

Five Point Rebuttal Formula

Designed by Bob Burns in the 80’s this is a full formula whereby the therapist can handle any given challenge by any member of the public in either the therapy room, street or
impromptu. This ensures the hypnotist will never fear any challenge from any person with regard to their hypnotic skills. Bob will demonstrate this in full so that you will be able to use it thereafter.

Group Presentations

Here the student will be shown how to story-tell, how to test the audience for both imagination and response tests. Students will also be shown how to demonstrate hypnosis (or the power of suggestion) where there can be NO failure. And of course Bob’s now world famous teaching of ‘how to present a simple business card’ in a way the recipient will never forget you!

Mentalism in Hypnosis

As a fulltime professional stage hypnotist and mentalist/magician over many years Bob will be revealing several of the very best things that crossover from mentalism to hypnosis, including work he uses in his actual therapy rooms. At the end of this section the students will have that ability and the knowledge in how to present these. This is something you WILL use, again and again and again!

The most Important Therapy Questions Answered

Bob will also honestly answer what he considers to be 6 of the most important questions any therapist could ask, and needs to know!:

Do I NEED to talk to the Subconscious
If I fix them will they stay fixed
Do they need to be in hypnosis for me to help them
Do scripts work (one of the biggest arguments in hypnotherapy)
Do I need to do phenomena in the therapy room
Is it true that a somnambulists (someone who enters hypnosis easily) gets fixed better than a non-somnambulist

PLUS Bob will be adding in some special extra topics....

Bob writes:

"In January 2025 my good friend Pete Dalton will be hosting for me a two day online workshop which will of course cover most of my teachings. But will also contain many of my secrets. Secrets of how I get appointments and get such a demand for REAL Clients. Here I will be teaching the skills of what we call:
ice breaking and Convincers. Where I will be sharing some things I have never shared before with anyone other than those in my special groups in Southampton".

Cost

The full cost of the workshop is £195

*in addition, if you have attended a previous training with Bob Burns and want to attend as a refresher we are offering a special rate of £150. Contact us for more details.

What People Are Saying

"I would just like to say a big thank you to Pete Dalton and Bob Burns for putting on an amazing workshop. Its was packed full of great teachings, learnings and also great storys from Bob that put the meat on the bones, I really enjoyed it and the time just flew by, I just wished it had been longer. Anyone thinking about doing a workshop with Bob “Just stop it” ! and get on and do it!!!!

Des Howden

"Amazing Weekend! The SWAN introduces a new dynamic to therapy, its approach is so simple and yet has a depth which is limited by the curiosity alone!
Andrew Embling. Coach and Therapist

"Having attended Bob Burns “Swan Protocol Workshop” a few times I would say that he is without doubt the most gifted trainer in the field of Hypnotherapy & Hypnosis techniques, the way bob imparts and teaches his knowledge is very unique with it all coming from his own experiences in the therapy room which give the students a better understanding of how they can expand their own knowledge and success. I would highly recommend to anyone interested in the Hypnotherapy field to get themselves booked onto one of Bob’s workshops,you won’t be disappointed."

George Watson, Kingdom Hypnotherapy

"Bob Burns says that the first time you fully get the Swan protocol to work, “you will explode!” A big claim for a single protocol but he’s not kidding - this is a seriously powerful technique and you are doing yourself and your clients a disservice if you don’t have it. Bob is hypnotherapy royalty and his training is fantastic. I don’t think I’ve ever enjoyed a training as much, and Bob’s ability to work with a huge group, yet make you feel like you’re the only person in the room, is incredible. He is incredibly generous with his time and his training - if you are a new therapist just starting out this information covers everything you could possibly need to know, and I count myself very lucky to have attended. This was my first training with Bob, but I’m sure it won’t be my last!"

Vic Paterson, The Curiosity Space

"I took the 2-day training with Bob on the Swan technique. It turned out to be a game-changer for me.
Not only did Bob go into the finer details of the technique, but he also shared probably all of the knowledge that he has gained over many years in his craft, and the techniques and "tricks" that he uses in therapy, and outside of therapy. I would recommend this training to anyone who wants to gain a deeper understanding of therapy, hypnosis, life, techniques that will change your business and how you operate, and a greater understanding of who you are. Thank you very much Bob, I was not expecting such a transformational, eye-opening and funny two days".

Yours sincerely, Patrick Bradley, Hypnotherapist.

"After hearing a friend in Australia talk about what she referred to as a ‘mind-blowing’ technique used by her coach, I became intrigued by the Swan Protocol. My research took me straight to Bob’s sessions, which were stalled due to Covid. Luckily for me, the session was run soon after and online. We spent 2 days over zoom led by Bob Burns, the inventor of the Swan, with the help of Pete Dalton.

Bob skilfully and enthusiastically introduced us to the technique in a manner that suited me, the complete beginner very well. Admittedly, I had my doubts after Day 1 and was unsure I would be able to successfully use this. However Bob gently encouraged me to give it a go the next day and it worked. His style is encouraging, never forceful. It is obvious how much he actually cares that what he is teaching is in fact understood by the recipients. I must mention, being that it was the first time the workshop was run online, it was seamless, I would have thought they were experienced at it.

I look forward to practicing, and will happily attend another course led by Bob. Thank you immensely for the effort that went into these two days".

Suparna Malhotra

"I completed a 2 day Swan Protocol Workshop via Zoom recently. It was absolutely fascinating, with the hand movements and inner voice coming through. Bob Burns made the Workshop fun, and he conducted it with humour. The Workshop was very informative, and I would thoroughly recommend it. Prior to the Workshop, I was a chronic insomniac, since the Workshop, I have slept much better".
Alison Kennedy

"I attended Bob Burn’s two day Workshop. It was a content packed workshop, which not only instructed us on The Swan but also other aspects of his therapy. Bob is generous with his information as well as his time. It was a thoroughly enjoyable two days and I have no hesitation in recommending this as an excellent value, and enjoyable two day workshop".

Jane Clark -Clinical Hypnotherapist

"I attended this workshop knowing of Bob Burns and The Swan by reputation only. I was not disappointed. Bob kept me laughing and smiling while he forced knowledge into my brain almost by stealth (Sneaky is best!). Bob is very generous with his knowledge and experience and I learnt much more than I had bargained for. A fantastic way to spend a few days – I’d highly recommend".

Caroline Pett

"I enjoyed training with Bob Burns very much. What I liked best about Bob Burns’s approach to training is the light heartedness. Learning with him really is fun. More than that he brings out the joy in the process itself and his assurance that perfection isn’t necessary gives me the confidence to go out and use the protocols he taught. He also provides a solid track to run on so I know where I am going when I use his methods".
Julie Perks

ONLINE MASTER CLASS WITH JORGEN RASMUSSEN

  • Discover proven effective approaches for helping clients with jealousy issues.
  • Learn the approaches, tools and insider secrets of Jørgen Rasmussen based on his 27 years of successful getting results with clients with jealousy issues

Jørgen says:

"No emotion is inherently dangerous. But if not handled skillfully, jealousy seems to be the number one contender. Its not dubbed the green eyed monster for nothing.

Sadly, the most dangerous person a woman is likely to meet in her lifetime is her own husband. He is the person most likely to both commit violence towards her and the person most likely to murder her. She is most at risk at the time of breaking up and leaving the husband and in the months thereafter. The main emotion ( unskillfully handled that is ) behind this is jealousy.

I don’t mean to imply troublesome jealousy is something only men experience and act upon. Women experience their fare share as well, they just don’t kill their husbands as often.

Even when we take violence out of the picture this emotion can contribute to relationships breaking apart. The irritability, sullenness and anxiety plus the not so charming behavioral manifestations such as prolonged questioning in the form of interrogations of the motives and deeper feelings of the romantic partner usually takes it toll.

In other words, If you know how to help those who struggle with jealousy you can spend your career helping save marriages and contribute to them thriving. What could be better than that?

And if you're lucky you might even save a life or two.

Jealousy is one of those topics I regularly see clients for and most of my clients are very happy with the results.
On Saturday November 30th I am doing a one day masterclass on how to help these clients and how to troubleshoot when the sessions aren’t going that smoothly. I will be offering what I have learned in the last 27 years of seeing clients full time".

Jørgen discusses the forthcoming workshop

What The Workshop Will Cover

Some of the topics that the workshop will cover are:

  1. How to prepare clients for the sessions with tailor made tasks
  2. How to help clients identify and correct the typical cognitive thinking errors that drive jealousy issues
  3. How to use provocation artistry
  4. How to help clients make a fundamental shift in the relationship they have to thoughts and feelings
  5. How to follow up clients to ensure long term change
  6. Troubleshooting tips to deal with typical pitfalls when dealing with these clients
  7. Insights into the dynamics of partner violence

About Jørgen Rasmussen

Jørgen has worked professionally as an agent of change for over twenty years. He is the author of the books “Provocative Hypnosis” and “Provocative Suggestions” which have been widely acclaimed. John Grinder (co-creator of NLP) says of his work… “this is the stuff of genius”. For eight years, Jørgen has been running what he describes as an ‘impossibles practice’. What he will teach in this workshop demonstrates how he has subsequently refined and simplified his approach over the intervening years, so that it is simpler and more effective and more transferable to other contexts.

Jørgen’s work draws on a number of influences including: hypnosis, NLP, meditation and eastern and western approaches to psychology. He is also an experienced self defence instructor and has a regular meditation practice.

Timing

The workshop take place on Saturday 30th November and will start at 12:00pm and run until 6:00pm UK time approximately.

Access to watch the session replay will be made available to all participants shortly after the live session and remain live for at least 12 months. As a result if you are unable to make the session live you can catch up with the replay.

Book Now

Book now to join us for this exciting workshop.

Price £149.

What People Have Said About Jørgen's Trainings

"Anyone serious about leading their clients towards meaningful and lasting change should consider training with Jørgen Rasmussen. And it goes without saying that Pete Dalton is hosting one of the best platforms for change workers through Aether and Alchemy, making it an excellent resource for professionals in the field".

-Thomas Wood

"Jørgen's seminars consistently exceed my expectations, each one more mind-blowing than the last, revolutionizing my approach and driving amazing results with my clients.”

-Cristina Solera Jimenez

"I signed up for his weekend seminar in search of personal transformation techniques that were different and outside the box, in order to resolve myself and others. But what I discovered was quite extraordinary. My experience was truly life-changing, embodying a knowledge that goes far beyond the intellect.

Jørgen's commitment to this model, which he has created throughout his practice, is evident. The stories he introduces are countless and each one has a real purpose. I recommend this experience in Aether and Alchemy without any hesitation".

- Natasha Gallo, Clinical Psychologist

"I will never look at change work the same way again and I will change the way I work with clients by incorporating the Psychological Illusion Model from now on.

As an added bonus you get a lot of personal insights how you can deal with your own challenges in a more productive way and where your own thinking is hindering your progress".

-Johan

"I'm looking forward to studying Jørgen's work again, again, and again. I use his work every day with clients and achieve amazing results. Since starting to work with PIM, I don't advertise anymore; I get all my clients through word of mouth. I will be studying everything thoroughly. I highly recommend anyone working with people to study PIM.”

- Peter Jakobsen, Hypnotherapist and Metacognitve Therapist and a PIM-ist

"With years of experience, colored with a contrarian view point, and possessing a
passion for the provocative, Jorgen Rasmussen delivers training that will expand
your thinking and raise your level of change work.

I look forward to more workshops with Jorgen, because all of his workshops are
just too darn fascinating to miss".

- Linda Szabo, Gloucester, MA USA

"I have over the years attended quite a few of Jorgens workshops, talks and seminars, they have always been very interesting and thought provoking. I have always found Jorgen to very honest and he has a lot of very unique ideas about change work, which he road tests with all his clients. If you have the chance to take any of his trainings, don't think about it just do it, you will not regret it".

- Des Howden