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Saturday 20th and Sunday 21st November 2021


Saturday 20th and Sunday 21st November 2021

Discover the most unusual but most effective strategy for personal change… ‘THE SWAN’

Take 5 minutes, watch below and find out why Bob Burn’s, ‘The SWAN’ is now actively used by therapists and healers in more than 85 countries around the world

In this clip Bob explains what the SWAN is… and how he deals with people when they first arrive for a session. Enjoy…

Want to learn how use the SWAN for you and your clients? SCROLL DOWN…


A Two Day Hybrid Workshop with Bob Burns


(*This is a hybrid workshop which means you can choose to attend in person with Bob at the IBIS Hotel in Birmingham or attend remotely by zoom video link)



Saturday 20th and Sunday 21st November 2021 10am – 5pm UK time each day. (UK time).


Bob’s work is inspirational, experimental and practical – all at the same time – a feat not many people manage. In this packed two days Bob will share content covering hypnosis, the Swan protocol and some other areas covering the exploration of consciousness that he has not shared very often until recently.


In this content packed workshop you will learn:


  • The perfect consultation – Bob’s template for each session which he calls the Wall. You will possess the full and complete knowledge of its power, AND be shown how to deliver it in a full consultation
  • The Swan – Bob has developed his unique and effective Swan protocol which is
    used by therapists across the globe. This is a way of making instant contact with the subconscious in a fully wakened state without hypnosis, as well as being a perfect complement to any hypnosis session. This is an effective technique for change with clients as well as for yourself.


Plus Bob will share:



  • Bob’s formula for handling any given challenge by any member of the public in either the therapy room, street or impromptu situation.
  • A fail-safe way of demonstrating hypnosis in a group setting.
  • Bob’s Smoking Cessation Protocol which has proven to be hugely successful.
  • Doctors referrals. The exact approach and wording that Bob uses to get doctors referrals.
  • Bobs’ colour protocol which he uses when working with sports people and those wanting to improve performance.
  • Pendulum Power. Bob will reveal the real fascinating facts of ‘Chevreul’s Pendulum’ and reveal why different parts (real or imagined) within the subconscious can agree but also argue with each other!
  • Mentalism in Hypnosis – Bob will share some tools and techniques which cross over from mentalism to hypnosis and can be used in the therapy room.
  • Lucid dreaming. Bob will share how he uses Lucid Dreaming techniques and teaches how you can too and why you would want to.
  • The most important therapy questions answered.

Book by 30th September to take advantage of the super early booking price: £297.

Full price is £425

£100 deposit secures your place

*If you have attended a previous training with Bob Burns and want to attend as a refresher we are offering a special rate of over 50% off the regular rate. Contact us for more details.

Find out more about what will be covered at the workshop:

The Perfect Consultation
The door opens and a stranger walks in…. to be met by another stranger. One is a nervous client, the other a therapist, who can ‘go with the flow’, but that is only because they own and are highly trained in: a process. A magical template which takes them from station to station in an incredible journey whereby the client now possesses no more nerves. Rather in their place is now the knowledge that this is indeed the therapist. This is the one who is about to help them. And not just because this therapist knows exactly what to do and say, but also how to deliver these skills in this… ‘The Perfect Consultation’

And in order to possess The Perfect Consultation one has to know how to break down ‘The Wall’

The Wall
is a total and complete description of the consultation Bob Burns has built up in his therapy room in over 40 years. It has been said by many full time therapists around the world that if a new student only learned:

The Bob Burns Wall Template … they could literally walk into a therapy room and begin healing patients (something Bob does NOT advocate!). However, it is taught in such a way by Bob Burns himself that all students will possess the full and complete knowledge of its power, AND be shown how to deliver it in a full consultation. The student will leave with every single word (hard copy) Bob uses and his entire repertoire exactly the way he presents it.

The Swan
A full demonstration will take place of The Swan Process. Bob will reveal how to make instant contact with the subconscious in a full wakened state without any form of hypnosis. He will also revea why The Swan is NOT an Ideo-Motor Response.

Bob will explain and demonstrate every single word, movement and hesitation (and why) of how The Swan should be presented. Students will leave with the hard copy of every ‘little difference that makes the big difference’ with regard to the presentation of the Swan. And yes, this will be workshopped by the students during the 2 days, giving them the knowledge and confidence to deliver this fascinating process for the rest of their lives.

Five Point Rebuttal Formula
Designed by Bob Burns in the 80’s this is a full formula whereby the therapist can handle any given challenge by any member of the public in either the therapy room, street or
impromptu. This ensures the hypnotist will never fear any challenge from any person with regard to their hypnotic skills. Bob will demonstrate this in full so that you will be able to use it thereafter.

Group Presentations
Here the student will be shown how to story-tell, how to test the audience for both imagination and response tests. Students will also be shown how to demonstrate hypnosis (or the power of suggestion) where there can be NO failure. And of course Bob’s now world famous teaching of ‘how to present a simple business card’ in a way the recipient will never forget you!

Smoking Cessation
Bob has never had a desire to charge high monies for his therapy, and yet his fees for Smoking Cessation are among the highest in the UK. This is for a very important reason, which will of course be fully explained. He believes his record in Smoking Cessation can sit with any other therapist anywhere in the world. A full demonstration of The Bob Burns Smoking Cessation protocol will be provided as will a full ‘evidence based’ breakdown of the facts and treatment behind cigarette smoking over the last 20 years.

Doctors Referrals
Bob will explain the method he uses to make contacts with doctors and how to gain referrals (copies of letters will be included).

Colour Protocol
Bob works with some of the finest marksmen, snooker players and golfers in the world (including World Champion and ‘The Open’ winners). Here he will show his complete consultation on exactly what he does with each one.

Pendulum Power
Bob will reveal the real fascinating facts of ‘Chevreul’s Pendulum’, in ways that Cheveul himself probably never considered possible! In this exercise Bob reveals WHY different parts (real or imagined) within the subconscious can agree but also argue with each other! But in the hands of a therapist who understands…. mini miracles can seem possible! This WILL make you giggle! And maybe squirm just a little….

Mentalism in Hypnosis
As a fulltime professional stage hypnotist and mentalist/magician over many years Bob will be revealing several of the very best things that crossover from mentalism to hypnosis, including work he uses in his actual therapy rooms. At the end of this section the students will have that ability and the knowledge in how to present these. This is something you WILL use, again and again and again!

Lucid Dreaming
You spend a third of your lives asleep. And it is in this state where some of your finest work can be done. Bob has been a Lucid Dreamer for most of his life and in this worksh

The most Important Therapy Questions Answered

Bob will also honestly answer what he considers to be 6 of the most important questions any therapist could ask, and needs to know!:

  1. Do I NEED to talk to the Subconscious
  2. If I fix them will they stay fixed
  3. Do they need to be in hypnosis for me to help them
  4. Do scripts work (one of the biggest arguments in hypnotherapy)
  5. Do I need to do phenomena in the therapy room
  6. Is it true that a somnambulists (someone who enters hypnosis easily) gets fixed better than a non-somnambulist

About Bob Burns

Bob Burns hypnotised his first person in the early 70’s whilst merely pretending to be a hypnotist (something that scared the hell out of him!).

Since then he has done stage hypnosis, street, impromptu and also uses hypnosis in the world of magic and mentalism where he works mainly in the corporate sector. He is also a working clinical hypnotist, seeing clients in his therapy rooms in Montrose, Scotland (the home of James Esdaile).

Bob mentors many therapists from around the world, but he is a mentor with a difference. For rather than teach his students (who are experienced therapists only) in the classroom, he is believed to be the only known therapist who actually brings the student into his home and therapy rooms for a few days in order to watch him work with live clients. This much sought after radically distinctive personal one-on-one training and mentoring is by appointment only.

In hypnotherapy he had for many years always worked highly successfully with what he happily called ‘standard operational procedures: ………… ‘ then along came a Swan’.

Bob’s ‘Swan Protocol’ is now actively used by therapists and healers in more than 85
countries around the world provoking much debate on the question: ‘ What exactly is The Swan and is it true that it can venture into certain areas where hypnosis cannot?’

One thing is for certain, The Swan Protocol is indeed one of the finest procedures ever
constructed in the hypnosis world.

And here YOU get the chance to train with one of the finest trainers ever in the world of hypnosis!!!

As said, Bob is also a much sought after professional mentalist and uses hypnosis in stage, impromptu and in his close-up work of magic and mentalism.

He simply loves using and blending mentalism with clinical hypnosis and he actually teaches these fantastic skills to his students in many of his clinical hypnosis workshops.

Who should attend?

The workshop will mainly be for those with some knowledge and experience of hypnotherapy who are looking for that extra something. It might be how to build a certain confidence within yourself or how to present perfectly to the client in the therapy room in such a way which highly increases your success rate. It may be that you want additional insights and approaches to complement what you already do or to add more into what you do. It may be that you have heard so much about Bob and are curious to find out first hand what he does. It might be that you want to find out how to work with the Swan. Whichever – this is the perfect opportunity for you. Expect an informative, fun and inspiring workshop!

Where will the training be held?

You can choose to attend in person or online via Zoom. The venue for face to face attendance is the IBIS Hotel Arcadian Centre.

What are the training times?

The Hypnosis and Swan workshop timings are:

10am – 5pm Saturday 20th November

10am – 5pm Sunday 21st November

Here are some of the testimonials from attendees at our July 2020
Online Bob Burns The Swan Hypnosis and More workshop:

Amazing Weekend, The SWAN introduces a new dynamic to therapy, its approach is so simple and yet has a depth which is limited by the curiosity of alone.

– Andrew Embling. Coach and Therapist

I took the 2-day training with Bob on the Swan technique. It turned out to be a game-changer for me. Not only did Bob go into the finer details of the technique, but he also shared probably all of the knowledge that he has gained over many years in his craft, and the techniques and “tricks” that he uses in therapy, and outside of therapy. I would recommend this training to anyone who wants to gain a deeper understanding of therapy, hypnosis, life, techniques that will change your business and how you operate, and a greater understanding of who you are.
Thank you very much Bob, I was not expecting such a transformational, eye-opening and funny two days.

Yours sincerely

– Patrick Bradley (Hypnotherapist)

I would just like to say a big thank you to Pete Dalton and Bob Burns for putting on an amazing workshop. Its was pack full of great teachings, learnings and also great storys from Bob that put the meat on the bones, I really enjoyed it and the time just flew by. Anyone thinking about doing a workshop with Bob “Just stop it” ! and get on and do it!!!

– Des Howden

After hearing a friend in Australia talk about what she referred to as a ‘mind-blowing’ technique used by her coach, I became intrigued by the Swan Protocol. My research took me straight to Bob’s sessions, which were stalled due to Covid. Luckily for me, the session was run soon after and online. We spent 2 days over zoom led by Bob Burns, the inventor of the Swan, with the help of Pete Dalton.

Bob skilfully and enthusiastically introduced us to the technique in a manner that suited me, the complete beginner very well. Admittedly, I had my doubts after Day 1 and was unsure I would be able to successfully use this. However Bob gently encouraged me to give it a go the next day and it worked. His style is encouraging, never forceful. It is obvious how much he actually cares that what he is teaching is in fact understood by the recipients. I must mention, being that it was the first time the workshop was run online, it was seamless, I would have thought they were experienced at it. I look forward to practicing, and will happily attend another course led by Bob. Thank you immensely for the effort that went into these two days.

– Suparna Malhotra

I completed a 2 day Swan Protocol Workshop via Zoom recently. It was absolutely fascinating, with the hand movements and inner voice coming through.
Bob Burns made the Workshop fun, and he conducted it with humour. The Workshop was very informative, and I would thoroughly recommend it.
Prior to the Workshop, I was a chronic insomniac, since the Workshop, I have slept much better.

– Alison Kennedy

Further Details

  • Booking terms and conditions can be found here
  • Places are limited so book now to secure your place.

Ready to get started?

*If you have attended a previous training with Bob Burns and want to attend as a refresher we are offering a special rate of over 50% off the regular rate. For more details contact us here

Only £297 if booked by 30th September (Full price is £425)

£100 deposit secures your place